Head of Strategy
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Key skills for this role
About the Role
A Business Development Incubator is seeking a Head of Strategy to lead integrated marketing strategies for clients across the GCC and Middle East. The role involves translating consumer insights into actionable plans, supporting new business, and mentoring the strategy team.
Key Skills for This Role
Responsibilities
- Lead development of integrated marketing and brand strategies for key clients, translating business objectives and consumer insights into actionable plans.
- Serve as strategic advisor for client accounts, partnering with senior stakeholders to address business challenges and identify growth opportunities.
- Define success metrics, monitor campaign performance, and deliver data driven recommendations.
- Lead consumer, category, and cultural research initiatives to uncover actionable insights.
- Conduct market assessments, competitor analysis, audience segmentation, and trend forecasting.
- Support new business development through market research, consumer insights, and strategic pitch recommendations.
- Collaborate with creative, communications, media, and digital teams to develop integrated solutions.
- Identify growth opportunities across client portfolios by analyzing market trends and campaign performance.
- Provide strategic leadership, mentorship, and guidance to planners, account managers, and junior team members.
- Lead workshops, training initiatives, and knowledge sharing sessions to strengthen strategic capabilities.
- Establish and promote best practices, planning frameworks, and data driven decision making processes.
Requirements
- 5–8 years of experience in strategic planning, brand strategy, marketing, advertising, or consulting, preferably within an agency, marketing services, or consultancy environment
- Demonstrated experience developing and executing integrated marketing strategies across digital, social, content, media, and PR channels
- Experience supporting business growth through strategic planning, market analysis, and new business pitches
- Understanding of GCC and Middle East consumer behavior, market dynamics, and industry trends
Full Job Posting
Role Overview
- Seeking a strategic and insight driven Head of Strategy to lead integrated marketing strategies.
- Responsible for translating consumer insights, market trends, and performance data into actionable recommendations.
- Key member of leadership team supporting new business and shaping agency's strategic direction across GCC and Middle East.
Key Responsibilities
- Strategic Leadership & Client Excellence: Lead development of integrated marketing and brand strategies, serve as strategic advisor, define success metrics.
- Market Insights & Research: Lead consumer, category, and cultural research, conduct market assessments, competitor analysis, audience segmentation, trend forecasting.
- Business Growth & Innovation: Support new business development, collaborate with teams, identify growth opportunities.
- Team Development: Provide strategic leadership, mentorship, lead workshops, establish best practices.
Qualifications & Requirements
- 5–8 years of experience in strategic planning, brand strategy, marketing, advertising, or consulting.
- Demonstrated experience developing and executing integrated marketing strategies across digital, social, content, media, and PR channels.
- Experience supporting business growth through strategic planning, market analysis, and new business pitches.
- Understanding of GCC and Middle East consumer behavior, market dynamics, and industry trends.
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