Head of Marketing- Russian Speaker
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Key skills for this role
About the Role
Plekhanov University Dubai seeks a Head of Marketing to lead marketing strategy, coordinate campaigns, and ensure consistent brand messaging in Russian and English. This on-site role involves developing recruitment marketing plans, overseeing market research, managing agencies, and supervising the marketing team.
Key Skills for This Role
Responsibilities
- Lead the university's marketing strategy and coordinate campaigns across digital and traditional channels
- Ensure consistent brand messaging in Russian and English
- Develop marketing plans for student recruitment
- Oversee market research and analysis
- Manage relationships with agencies and media partners
- Supervise the marketing team's performance
- Plan promotional events and collaborate with academic and admissions teams
- Monitor campaign effectiveness against KPIs and prepare reports for senior leadership
Requirements
- Demonstrated expertise in Marketing Management and Market Planning
- Strong background in Market Research
- Proficiency in Sales and Public Relations
- Fluency in Russian and English
- Proven leadership experience managing marketing teams, projects, and budgets
- Solid understanding of digital marketing channels, social media, and branding strategies
- Bachelor's degree in Marketing, Business, Communications, or related field
- Ability to work on site in Dubai
Full Job Posting
Role Description
- The Head of Marketing – Russian Speaker at Plekhanov University Dubai is a full time, on site role based in Dubai. Responsible for leading the university’s marketing strategy, coordinating campaigns, and ensuring consistent brand messaging in Russian and English.
Responsibilities
- Developing marketing plans for student recruitment.
- Overseeing market research and analysis.
- Managing relationships with agencies and media partners.
- Supervising the marketing team’s performance.
- Planning promotional events.
- Collaborating with academic and admissions teams to support enrollment targets.
- Monitoring campaign effectiveness against KPIs.
- Preparing regular reports for senior leadership.
- Ensuring all marketing activities comply with institutional policies and local regulations.
Qualifications
- Demonstrated expertise in Marketing Management and Market Planning.
- Strong background in Market Research.
- Proficiency in Sales and Public Relations.
- Fluency in Russian and English.
- Proven leadership experience managing marketing teams, projects, and budgets.
- Solid understanding of digital marketing channels, social media, and branding strategies.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; graduate degree an advantage.
- Ability to work on site in Dubai and collaborate in a multicultural environment.
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