Head of Marketing- Russian Speaker
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Key skills for this role
About the Role
Plekhanov University Dubai seeks a Head of Marketing (Russian Speaker) to lead all marketing efforts including planning, research, advertising, communications, and PR. Responsibilities include strategic planning, content creation, digital marketing, event coordination, market research, and partnership development.
Key Skills for This Role
Responsibilities
- Measure marketing program effectiveness and KPIs to drive continuous improvement
- Organize department meetings, conduct personnel reviews, and attend managerial meetings
- Participate in organization wide strategy planning
- Oversee marketing expenses and resources including relationships with external vendors
- Develop and execute comprehensive marketing plans aligned with university objectives
- Produce engaging content for various channels including social media, email campaigns, brochures, and website
- Manage university's online presence, oversee social media accounts, optimize website for SEO, analyze digital marketing metrics
- Plan and execute promotional events such as open houses, webinars, and workshops
- Conduct market research to identify trends, target audiences, and competitive positioning
- Work closely with academic departments, admissions, and external partners
- Act as a representative of the university in external events, school visits, education fairs, and meetings
- Build and maintain relationships with external organizations to enhance visibility and recruitment
Requirements
- Bachelor's degree or equivalent experience in Marketing
- 3+ years in digital marketing
- Excellent written and verbal communication skills
- Excellent multitasking and project management skills
- Russian speaker (implied by title)
Full Job Posting
Role Overview
- The ideal candidate will serve as the lead marketing executive.
- Manage all marketing efforts including planning, research, advertising, communications and public relations in line with objectives.
Responsibilities
- Measure marketing program effectiveness and KPIs to drive continuous improvement in strategy and output.
- Organize department meetings, conduct personnel reviews, and attend managerial meetings.
- Participate in organization wide strategy planning and expand our thinking around the role of marketing in achieving growth.
- Oversee marketing expenses and resources including relationships with external vendors and advertising and media firms.
- Develop and execute comprehensive marketing plans aligned with the university's objectives.
- Produce engaging content for various channels, including social media, email campaigns, brochures, and the university website.
- Manage the university's online presence by overseeing social media accounts, optimizing website content for SEO, and analyzing digital marketing metrics.
- Plan and execute promotional events, such as open houses, webinars, and workshops.
- Conduct research to identify trends, target audiences, and competitive positioning.
- Work closely with academic departments, admissions, and external partners.
- Act as a representative of the university in external events, school visits, education fairs, and meetings with potential partners or feeder institutions.
- Build and maintain relationships with external organizations to enhance the university’s visibility and student recruitment efforts.
Qualifications
- Bachelor's degree or equivalent experience in Marketing.
- 3+ years in digital marketing.
- Excellent written and verbal communication skills.
- Excellent multitasking and project management skills.
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