Head of Marketing
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Key skills for this role
About the Role
New Country Healthcare seeks a strategic Head of Marketing to lead brand strategy, corporate communications, and omnichannel marketing across the UAE. The role oversees a diverse portfolio in pharmaceuticals, nutraceuticals, and consumer wellness, driving brand visibility and business growth.
Key Skills for This Role
Responsibilities
- Lead the annual and long term marketing strategy across a diverse portfolio spanning pharmaceuticals, nutraceuticals, health foods, and consumer wellness categories
- Drive brand growth, positioning, and visibility across healthcare, pharmacy, retail, e commerce, digital, trade, events, and corporate channels
- Develop and execute integrated marketing plans, campaign calendars, trade initiatives, digital programs, and customer engagement activities aligned to commercial priorities
- Serve as the primary marketing partner for global principals, leading annual marketing plans, co funded initiatives, launching, approvals, performance reviews, and strategic alignment
- Oversee corporate communications, public relations, internal and external communications, corporate branding, digital platforms, social media, and reputation management
- Lead healthcare professional engagement, educational initiatives, pharmacist training programs, consumer outreach activities, and customer engagement programs
- Drive go to market strategies for new brands and product launches, including positioning, launch planning, sales enablement, and post launch performance reviews
- Build and strengthen relationships with principals, retailers, healthcare institutions, industry stakeholders, agencies, and strategic partners
- Leverage market intelligence, customer insights, category trends, and performance analytics to identify opportunities and guide strategic decision making
- Lead the marketing function, including budget planning, ROI based investment decisions, agency management, team development, capability building, and performance management
- Build marketing capability across the function by improving team skills, ways of working, planning discipline, reporting standards, and cross functional collaboration
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Healthcare, Pharmacy, Science, or related field; MBA required
- 15+ years of marketing experience, including at least 5 years in a senior leadership role
- Proven experience within healthcare, pharmaceuticals, nutraceuticals, consumer health, wellness, or similarly regulated industries
- Experience working with regulated products, product claims, principal guidelines, and advertising approval processes
- Strong track record managing multi brand portfolios, product launch, annual marketing plans, budgets, and cross functional initiatives
- Experience leading omnichannel marketing across healthcare, retail, pharmacy, trade, digital, and customer engagement channels
- Experience working with global brand partners and managing strategic stakeholder relationships
- Strong understanding of brand management, trade marketing, corporate communications, and digital marketing
- Commercially minded with the ability to translate marketing investments into measurable business results
- Proven experience leading and developing high performing marketing teams
- UAE/GCC market experience is strongly preferred
Full Job Posting
Role Overview
- The Head of Marketing will lead the development and execution of the company’s marketing, communications, and brand strategy across the UAE.
- Representing one of the UAE’s leading healthcare distributors, this role is responsible for both the corporate brand and a diverse portfolio spanning pharmaceuticals, nutraceuticals, health foods, and consumer wellness categories.
- The role oversees corporate communications, public relations, omnichannel marketing, digital engagement, trade marketing, educational initiatives, exhibitions, and customer engagement programs.
Scope
- Lead the annual and long term marketing strategy across a diverse portfolio spanning pharmaceuticals, nutraceuticals, health foods, and consumer wellness categories.
- Drive brand growth, positioning, and visibility across healthcare, pharmacy, retail, e commerce, digital, trade, events, and corporate channels.
- Develop and execute integrated marketing plans, campaign calendars, trade initiatives, digital programs, and customer engagement activities aligned to commercial priorities.
- Serve as the primary marketing partner for global principals, leading annual marketing plans, co funded initiatives, launching, approvals, performance reviews, and strategic alignment.
- Oversee corporate communications, public relations, internal and external communications, corporate branding, digital platforms, social media, and reputation management.
- Lead healthcare professional engagement, educational initiatives, pharmacist training programs, consumer outreach activities, and customer engagement programs.
- Drive go to market strategies for new brands and product launches, including positioning, launch planning, sales enablement, and post launch performance reviews.
- Build and strengthen relationships with principals, retailers, healthcare institutions, industry stakeholders, agencies, and strategic partners.
- Leverage market intelligence, customer insights, category trends, and performance analytics to identify opportunities and guide strategic decision making.
- Lead the marketing function, including budget planning, ROI based investment decisions, agency management, team development, capability building, and performance management to deliver measurable business impact.
- Build marketing capability across the function by improving team skills, ways of working, planning discipline, reporting standards, and cross functional collaboration.
What Makes You a Strong Fit
- You understand how marketing contributes to revenue growth, sell out, customer engagement, portfolio expansion, and market share.
- You can balance strategy with execution, without losing sight of commercial outcomes.
- You have worked across healthcare, pharmaceutical, nutraceutical, FMCG, retail, distribution, or similar multi brand environments.
- You can manage principals, agencies, internal stakeholders, commercial teams, and senior leadership with confidence.
- You know how to use market data, shopper insights, customer feedback, digital performance, and campaign results to improve decisions.
- You can lead a team with clarity, structure, accountability, and practical follow up.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business Administration, Communications, Healthcare, Pharmacy, Science, or a related field. MBA required.
- 15+ years of marketing experience, including at least 5 years in a senior leadership role.
- Proven experience within healthcare, pharmaceuticals, nutraceuticals, consumer health, wellness, or similarly regulated industries.
- Experience working with regulated products, product claims, principal guidelines, and advertising approval processes.
- Strong track record managing multi brand portfolios, product launch, annual marketing plans, budgets, and cross functional initiatives.
- Experience leading omnichannel marketing across healthcare, retail, pharmacy, trade, digital, and customer engagement channels.
- Experience working with global brand partners and managing strategic stakeholder relationships.
- Strong understanding of brand management, trade marketing, corporate communications, and digital marketing.
- Commercially minded with the ability to translate marketing investments into measurable business results.
- Proven experience leading and developing high performing marketing teams.
- UAE/GCC market experience is strongly preferred.
This Role May Not Be the Right Fit If
- You prefer a purely creative marketing role without strong commercial accountability.
- You are not comfortable working across multiple brands, channels, stakeholders, and priorities.
- You prefer strategy only roles and do not want to stay close to execution, performance, and follow up.
- You have limited exposure to trade, retail, pharmacy, e commerce, or principal led brand environments.
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