Head of Event Marketing
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Key skills for this role
About the Role
Tahaluf seeks a Head of Event Marketing to lead a diverse team in Riyadh, driving marketing strategy for large-scale B2B events. The role requires an experienced events marketer with strong leadership, digital marketing expertise, and a track record of commercial collaboration.
Key Skills for This Role
Responsibilities
- Line manage senior marketers and specialists working across a range of events
- Monitor campaign performance and recommend changes based on data insights
- Work with marketing managers to plan product marketing campaigns for exhibitions and virtual/hybrid events
- Oversee the design and production of all marketing collateral
- Ensure adoption and optimisation of marketing technology solutions
- Develop and manage marketing budgets in line with plans
- Establish relationships with strategically important partners
- Provide guidance, feedback and inspiration to line reports
Requirements
- Degree level education
- Extensive experience in events marketing and people leadership
- Strong background in exhibitions marketing
- Proven ability to manage significant marketing budgets (multi million dollar preferred)
- Experience in digital marketing and marketing technology
- Excellent organizational and follow up skills
- Strong analytical and quantitative skills
- Excellent communication and presentation skills
Full Job Posting
Company Overview
- Tahaluf is the largest B2B live and on demand events organiser in Saudi Arabia, a joint venture between Informa PLC, SAFCSP, and EIF.
- Tahaluf produces record breaking events including LEAP, Cityscape, Black Hat MEA, and CPHI Middle East.
Job Description
- As Head of Event Marketing, you will report to the Portfolio Marketing Director and manage a diverse team based in Riyadh.
- We are looking for a highly motivated, dynamic marketing leader with a track record of commercial collaboration.
Key Responsibilities Leadership
- Recommend team structures and delivery solutions based on requirements.
- Line manage senior marketers and specialists working across a range of events.
- Work with Portfolio Marketing Director to ensure the right structure, specialisms and level of resources to meet agreed KPIs.
- Provide guidance, feedback and inspiration to line reports.
- Champion the adoption and optimisation of marketing technology solutions and digital marketing.
- Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs.
- Work with line reports to develop skills and competencies and ensure they have a clear development roadmap.
- Ensure line reports are competent managers and have the skills and training required to manage junior team members.
- Ensure adoption and optimisation of marketing technology solutions, identify training needs.
- Reflect the high performance culture of the marketing team.
Key Responsibilities Analysis & Insight
- Monitor campaign performance by supervising the production of relevant and timely reports.
- Share relevant insights with sales, event team and senior management to drive revenues.
- Analyse and report trends over time and use insights to build more effective campaigns.
- Ensure relevant and timely data is captured (onsite & post show surveys, registration forms, etc.).
- Work with internal teams to ensure data governance and data management policies are adhered to.
- Ensure delivery and accuracy of pre agreed reports during and post campaign.
- Use recommended campaign analytics dashboards to monitor performance.
- Build a culture of testing and metrics driven decision making.
- Share case studies with marketers within the team, division and Informa Markets.
Key Responsibilities Planning & Campaign Management
- Work with marketing managers to plan product marketing campaigns for exhibitions and virtual/hybrid events.
- Monitor operational implementation plans and ensure adherence to deadlines.
- Monitor engagement with target media, associations, industry partners and social media influencers.
- Assist marketing managers with the development of marketing budgets in line with plans.
- Recommend external suppliers and ensure adherence to contractual terms and delivery.
- Work with internal teams and external agencies to deliver digital marketing, social media and PR.
- Ensure optimisation of spend across marketing channels.
- Agree paid media requirements and guide the negotiation of media buying.
- Recommend website strategy to maximise relevant traffic and conversion.
Key Responsibilities Marketing Execution
- Together with marketing managers identify target universe and key segments.
- Guide the team in developing personas, value propositions and messaging for each key segment.
- Ensure timely, relevant communications are sent through full mix of channels.
- Monitor and recommend adjustments to digital marketing activity based on performance metrics.
- Input into the Content Calendar to ensure delivery through most relevant channels.
- Input into the PR plan and liaise with event manager/director.
- Establish relationships with and manage strategically important partners.
- Ensure maintenance of active social media channels, monitor engagement and maximise conversion.
- Oversee the design and production of all marketing collateral.
- Ensure all marketing collateral adheres to brand guidelines and Informa standards.
Qualifications
- We are looking for an Events Marketing expert.
- The right person will be an experienced events marketer and people leader from a strong exhibitions background.
- You will be a skilled marketing strategist, educated to degree level.
- You will be analytical and data oriented, with a history of testing and optimisation.
- You will bring extensive experience in digital marketing and marketing technology.
- You will be extremely adaptable and accustomed to working with diverse market dynamics.
- You will have exceptional organizational skills with a track record of ensuring teams meet deadlines.
- You will have strong follow up capabilities and ability to move initiatives forward decisively.
- You will combine tactical execution skills with strategic thinking.
Skills & Qualities
- Self starter with a proactive nature and the ability to work autonomously.
- Highly collaborative.
- Thrives on constant change.
- Excellent quantitative skills.
- Strong analytical and presentation skills.
- Good attention to detail and accuracy.
- Excellent communication skills across all levels.
- Proven ability to manage significant marketing budgets (multi million dollar experience preferred).
What you will get
- Competitive bonus
- BUPA Medical Insurance for you and your family
- Annual leave – 28 days
- Remote working on Sundays
- Working anywhere – 8 weeks every year
- Residency visa including yearly dependent fees
- School fees contribution, 40,000 SAR per child per year (up to max three children)
- Individual annual flight allowance for expats
Relocation Packages
- International Relocation Package: Paid flight to Riyadh, 60 days accommodation or SAR 5,000, up to SAR 2,500 shipping reimbursement, paid flight home and end of service gratuity.
- Local Relocation Package: Paid flight to Riyadh, 30 days accommodation or SAR 5,000, up to SAR 2,500 shipping reimbursement.
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