Head of Event Marketing - 6 month contract
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Key skills for this role
About the Role
Tahaluf seeks an experienced Head of Marketing to lead integrated marketing campaigns for world-class B2B events in Saudi Arabia. This 6-month contract role owns the full event marketing lifecycle from strategy to execution, driving attendance, revenue, and brand awareness.
Key Skills for This Role
Responsibilities
- Develop and execute annual marketing strategies aligned with business objectives
- Build integrated marketing plans with clear audience segmentation and positioning
- Create compelling value propositions for delegates, visitors, exhibitors, and sponsors
- Establish measurable KPIs for brand awareness, registrations, revenue, and ROI
- Lead go to market strategies for new launches and portfolio growth
- Manage full marketing journey: Discovery & Planning, Launch, Growth, Live Delivery, Post Event
- Deliver attendee acquisition targets and support sponsorship sales
- Maximize marketing ROI and manage budgets effectively
- Identify new audience segments and revenue opportunities
- Support market expansion across Saudi Arabia, the GCC, and internationally
- Oversee performance marketing, paid search/social, LinkedIn campaigns, SEO/SEM, marketing automation, CRM strategy, email marketing, website optimization, conversion rate optimization, analytics, lead generation, retargeting, AI enabled tools
- Develop event brands and ensure consistency across channels
Requirements
- Bachelor's degree in Marketing, Business, or Communications (Master's preferred)
- 10+ years in integrated marketing with 5+ years in senior leadership
- Proven success with conferences, exhibitions, or large scale events in Saudi Arabia and the GCC
- Experience launching new event brands and managing multi million dollar budgets
- Expertise in digital marketing, CRM, automation, and performance marketing
- Strong commercial acumen and experience with government stakeholders
Full Job Posting
Company Overview
- Tahaluf is the largest B2B live and on demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue.
- It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).
- Tahaluf's events include LEAP, Cityscape, Black Hat MEA, and CPHI Middle East.
Job Description
- We are seeking an experienced, commercially driven Head of Marketing to lead integrated marketing campaigns for world class conferences, exhibitions, summits, and live experiences across Saudi Arabia.
- This role owns the complete event marketing lifecycle—from concept and strategy through execution, acquisition, and post event analysis.
- The ideal candidate is a strategic leader with a proven track record delivering high profile B2B and B2C events across the Middle East.
Key Responsibilities
- Marketing Strategy & Planning: Develop and execute annual marketing strategies aligned with business objectives; build integrated marketing plans with clear audience segmentation and positioning; create compelling value propositions; establish measurable KPIs; lead go to market strategies.
- Event Marketing Leadership: Manage full marketing journey across Discovery & Planning, Launch, Growth, Live Delivery, and Post Event.
- Commercial Responsibilities: Deliver attendee acquisition targets; support sponsorship sales; maximize marketing ROI; manage budgets; identify new audience segments and revenue opportunities; support market expansion.
- Digital Marketing & Demand Generation: Performance marketing, paid search/social, LinkedIn campaigns; SEO/SEM; marketing automation; CRM strategy; email marketing; website optimization; conversion rate optimization; analytics; lead generation; retargeting; AI enabled tools.
- Brand, Content & Communications: Develop event brands; ensure consistency across channels; lead creative development, copywriting, storytelling; oversee video, photography, multimedia content; drive social media and thought leadership campaigns.
- Public Relations & Media: Develop regional PR strategies; manage media relationships; manage external agencies; secure media partnerships; coordinate press conferences and crisis communications.
- Government & Stakeholder Management: Build relationships with government ministries and public sector organizations; secure endorsements and strategic partnerships; align events with Saudi Vision 2030; support compliance and protocol for VIPs.
- Leadership & Team Development: Lead and mentor high performing marketing teams; manage internal specialists, agencies, and freelancers; foster cross functional collaboration; set clear KPIs.
- Analytics & Performance Reporting: Track registration performance, ticket sales, marketing ROI, conversion rates; monitor lead generation, customer acquisition costs, event profitability; present strategic recommendations to senior leadership.
Qualifications
- Bachelor's degree in Marketing, Business, or Communications (Master's preferred).
- 10+ years in integrated marketing with 5+ years in senior leadership.
- Proven success with conferences, exhibitions, or large scale events in Saudi Arabia and the GCC.
- Experience launching new event brands and managing multi million dollar budgets.
- Expertise in digital marketing, CRM, automation, and performance marketing.
- Strong commercial acumen and experience with government stakeholders.
- Relevant Event Experience: B2B conferences, international exhibitions, trade shows, government forums, investment summits, technology/healthcare congresses, sustainability forums, Vision 2030 initiatives, international association congresses.
Additional Information
- This is a 6 month contract role.
- It can be performed remotely.
- We are not able to provide relocation or sponsorship support with the position.
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