Head of Event Marketing - 12 month contract
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Key skills for this role
About the Role
Tahaluf seeks an experienced Head of Marketing to lead integrated marketing campaigns for world-class B2B and B2C events in Saudi Arabia. The role owns the complete event marketing lifecycle, driving attendance, revenue, and brand awareness.
Key Skills for This Role
Responsibilities
- Develop and execute annual marketing strategies aligned with business objectives
- Build integrated marketing plans with clear audience segmentation and positioning
- Create compelling value propositions for delegates, visitors, exhibitors, and sponsors
- Establish measurable KPIs for brand awareness, registrations, revenue, and ROI
- Lead go to market strategies for new launches and portfolio growth
- Manage the full marketing journey from discovery and planning to post event analysis
- Deliver attendee acquisition targets and support sponsorship sales
- Maximize marketing ROI and manage budgets effectively
- Lead and mentor high performing marketing teams
- Track registration performance, ticket sales, marketing ROI, and conversion rates
Requirements
- Bachelor's degree in Marketing, Business, or Communications (Master's preferred)
- 10+ years in integrated marketing with 5+ years in senior leadership
- Proven success with conferences, exhibitions, or large scale events in Saudi Arabia and the GCC
- Experience launching new event brands and managing multi million dollar budgets
- Expertise in digital marketing, CRM, automation, and performance marketing
- Strong commercial acumen and experience with government stakeholders
Full Job Posting
Company Overview
- Tahaluf is the largest B2B live and on demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue.
- It is a joint venture between Informa PLC, SAFCSP, and the Events Investment Fund (EIF).
- Tahaluf produces record breaking events: LEAP, Cityscape, Black Hat MEA, and CPHI Middle East.
Role Overview
- We are seeking an experienced, commercially driven Head of Marketing to lead integrated marketing campaigns for world class conferences, exhibitions, summits, and live experiences across Saudi Arabia.
- This role owns the complete event marketing lifecycle—from concept and strategy through execution, acquisition, and post event analysis.
- The ideal candidate is a strategic leader with a proven track record delivering high profile B2B and B2C events across the Middle East.
Key Responsibilities
- Develop and execute annual marketing strategies aligned with business objectives.
- Build integrated marketing plans with clear audience segmentation and positioning.
- Create compelling value propositions for delegates, visitors, exhibitors, and sponsors.
- Establish measurable KPIs for brand awareness, registrations, revenue, and ROI.
- Lead go to market strategies for new launches and portfolio growth.
- Manage the full marketing journey across Discovery & Planning, Launch, Growth, Live Delivery, and Post Event.
- Deliver attendee acquisition targets and support sponsorship sales.
- Maximize marketing ROI and manage budgets effectively.
- Identify new audience segments and revenue opportunities.
- Support market expansion across Saudi Arabia, the GCC, and internationally.
Digital Marketing & Demand Generation
- Performance marketing, paid search/social, LinkedIn campaigns.
- SEO/SEM, marketing automation, CRM strategy.
- Email marketing, website optimization, conversion rate optimization.
- Analytics, lead generation, retargeting, AI enabled tools.
Brand, Content & Communications
- Develop event brands and ensure consistency across channels.
- Lead creative development, copywriting, and storytelling.
- Oversee video, photography, and multimedia content.
- Drive social media and thought leadership campaigns.
Public Relations & Media
- Develop regional PR strategies and manage media relationships.
- Manage external agencies and secure media partnerships.
- Coordinate press conferences and crisis communications.
Government & Stakeholder Management
- Build relationships with government ministries and public sector organizations.
- Secure endorsements and strategic partnerships.
- Align events with national priorities including Saudi Vision 2030.
- Support compliance and protocol requirements for VIPs.
Leadership & Team Development
- Lead and mentor high performing marketing teams.
- Manage internal specialists, agencies, and freelancers.
- Foster cross functional collaboration and set clear KPIs.
Analytics & Performance Reporting
- Track registration performance, ticket sales, marketing ROI, and conversion rates.
- Monitor lead generation, customer acquisition costs, and event profitability.
- Present strategic recommendations to senior leadership.
Qualifications
- Bachelor's degree in Marketing, Business, or Communications (Master's preferred).
- 10+ years in integrated marketing with 5+ years in senior leadership.
- Proven success with conferences, exhibitions, or large scale events in Saudi Arabia and the GCC.
- Experience launching new event brands and managing multi million dollar budgets.
- Expertise in digital marketing, CRM, automation, and performance marketing.
- Strong commercial acumen and experience with government stakeholders.
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