Growth Marketing Manager, Integrated Campaigns
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Key skills for this role
About the Role
StackAdapt seeks a Growth Marketing Manager to lead integrated marketing campaigns and drive the virtual events and webinar program. This hands-on, data-driven role involves developing multi-channel campaigns, managing live virtual events, and collaborating with cross-functional teams.
Key Skills for This Role
Responsibilities
- Develop and execute integrated marketing campaigns supporting pipeline growth, product launches, and brand awareness initiatives with a multi channel lens
- Own end to end execution of live virtual events and webinars using BigMarker — from topic selection and speaker coordination to promotion, live delivery, and post event follow up
- Lead campaign kickoffs, cross functional alignment meetings, and project management to keep deliverables on track across content, design, and digital teams
- Track and report on campaign and event KPIs — including MQLs, SQLs, pipeline contribution, and engagement metrics — and deliver post campaign analyses
- Support quarterly G2 review collection campaigns and amplify G2 assets across owned and paid channels
- Take ownership of the integrated campaign calendar and virtual event program with minimal ramp time
- Build trusted working relationships across PMM, Content, Sales, and Digital teams
Requirements
- 3 5 years of marketing experience (B2B, AdTech, SaaS, or Martech preferred) with a track record of owning integrated campaigns end to end
- Hands on experience managing live virtual events and webinars using platforms such as BigMarker or ON24, including full run of show and live operations ownership
- Strong project management, stakeholder alignment, and cross functional communication skills
- Proficiency in analyzing campaign (HubSpot, HockeyStack, or similar) and event performance data to generate insights and optimization recommendations
- Ability to balance strategic thinking with executional excellence in a fast paced, remote first environment
Full Job Posting
About the role
- We're looking for a Growth Marketing Manager to lead integrated marketing campaigns and help drive StackAdapt's virtual events and webinar program.
- This role is hands on, collaborative, and data driven — responsible for delivering multi channel campaigns that drive pipeline and awareness.
- This role works closely with Product Marketing, Marketing Operations, Content/Web, Performance Marketing, and Sales Enablement teams.
What You'll Be Doing
- Develop and execute integrated marketing campaigns supporting pipeline growth, product launches, and brand awareness initiatives with a multi channel lens, spanning email, paid social, programmatic, virtual sponsorships, content, and digital channels.
- Own end to end execution of live virtual events and webinars using BigMarker — from topic selection and speaker coordination to promotion, live delivery, and post event follow up.
- Lead campaign kickoffs, cross functional alignment meetings, and project management to keep deliverables on track across content, design, and digital teams.
- Track and report on campaign and event KPIs — including MQLs, SQLs, pipeline contribution, and engagement metrics — and deliver post campaign analyses with actionable recommendations.
- Support quarterly G2 review collection campaigns and amplify G2 assets across owned and paid channels in coordination with Product Marketing.
- Take ownership of the integrated campaign calendar and virtual event program with minimal ramp time.
- Build trusted working relationships across PMM, Content, Sales, and Digital teams.
What You'll Bring to the Table
- 3 5 years of marketing experience (B2B, AdTech, SaaS, or Martech preferred) with a track record of owning integrated campaigns end to end — from planning through performance analysis.
- Hands on experience managing live virtual events and webinars using platforms such as BigMarker or ON24, including full run of show and live operations ownership.
- Strong project management, stakeholder alignment, and cross functional communication skills across teams including Product Marketing, Content, and Sales.
- Proficiency in analyzing campaign (HubSpot, HockeyStack, or similar) and event performance data to generate insights and optimization recommendations tied to pipeline and revenue outcomes.
- Ability to balance strategic thinking with executional excellence in a fast paced, remote first environment.
Salary
- Ontario Salary Band: CAD 76,000 CAD 90,000 CAD base salary.
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