Growth Marketing Manager, Integrated Campaigns
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Key skills for this role
About the Role
StackAdapt is looking for a Growth Marketing Manager to lead integrated marketing campaigns and drive virtual events and webinars. This hands-on, data-driven role involves multi-channel campaign execution, cross-functional coordination, and performance analysis.
Key Skills for This Role
Responsibilities
- Develop and execute integrated marketing campaigns supporting pipeline growth, product launches, and brand awareness across email, paid social, programmatic, content, and digital channels
- Own end to end execution of live virtual events and webinars using BigMarker, from topic selection to post event follow up
- Lead campaign kickoffs, cross functional alignment meetings, and project management
- Track and report on campaign and event KPIs, including MQLs, SQLs, pipeline contribution, and engagement metrics
- Support quarterly G2 review collection campaigns and amplify G2 assets
- Take ownership of the integrated campaign calendar and virtual event program
Requirements
- 3 5 years of marketing experience (B2B, AdTech, SaaS, or Martech preferred)
- Hands on experience managing live virtual events and webinars using platforms such as BigMarker or ON24
- Strong project management and cross functional communication skills
- Proficiency in analyzing campaign (HubSpot, HockeyStack, or similar) and event performance data
- Ability to balance strategic thinking with executional excellence in a fast paced, remote first environment
Full Job Posting
About StackAdapt
- StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision.
- The AI powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing.
Role Overview
- We're looking for a Growth Marketing Manager to lead integrated marketing campaigns and drive StackAdapt's virtual events and webinar program.
- This role is hands on, collaborative, and data driven, responsible for delivering multi channel campaigns that drive pipeline and awareness.
What You'll Be Doing
- Develop and execute integrated marketing campaigns supporting pipeline growth, product launches, and brand awareness with a multi channel lens.
- Own end to end execution of live virtual events and webinars using BigMarker.
- Lead campaign kickoffs, cross functional alignment meetings, and project management.
- Track and report on campaign and event KPIs, including MQLs, SQLs, pipeline contribution, and engagement metrics.
- Support quarterly G2 review collection campaigns and amplify G2 assets.
- Take ownership of the integrated campaign calendar and virtual event program.
- Build trusted working relationships across PMM, Content, Sales, and Digital teams.
What You'll Bring to the Table
- 3 5 years of marketing experience (B2B, AdTech, SaaS, or Martech preferred) with a track record of owning integrated campaigns end to end.
- Hands on experience managing live virtual events and webinars using platforms such as BigMarker or ON24.
- Strong project management, stakeholder alignment, and cross functional communication skills.
- Proficiency in analyzing campaign (HubSpot, HockeyStack, or similar) and event performance data.
- Ability to balance strategic thinking with executional excellence in a fast paced, remote first environment.
Compensation
- Ontario Salary Band: CAD 76,000 CAD 90,000 per year.
- Additional compensation may include annual bonuses, commissions, equity awards, and comprehensive benefits.
StackAdapter's Enjoy
- Highly competitive salary
- Retirement/401K/Pension Savings globally
- Competitive paid time off packages including birthday off
- Access to comprehensive mental health care program
- Health benefits from day one
- Work from home reimbursements
- Optional global WeWork membership
- Robust training and onboarding program
- Coverage of personal development initiatives
- Access to StackAdapt programmatic courses and certifications
- Awesome parental leave program
- Friendly, welcoming, and supportive culture
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