Growth Marketing Director
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Key skills for this role
About the Role
Drive B2B paid acquisition growth for a fast-scaling fintech. Own creative strategy, media buying, funnel optimization, and reporting across Meta, TikTok, Google Ads, and LinkedIn.
Key Skills for This Role
Responsibilities
- Plan, execute, and scale paid acquisition across Meta, TikTok, Google Ads, and LinkedIn, managing $100K+ in monthly ad spend with clear ROI accountability
- Lead creative strategy end to end: generate and validate high converting ad concepts, build a performance ad portfolio, and optimize for hook rate, hold rate, and scroll stopping moments
- Own the funnel from landing page to lead handoff, defining lead qualification criteria and speed to lead SLAs with Sales leadership to drive revenue generating pipeline
- Build reliable multi touch attribution and reporting infrastructure across channels to guide scaling decisions
- Hire and lead a small team of performance marketers and external partners, setting high standards for quality, speed, and accountability
Requirements
- 8+ years in performance marketing with proven B2B, pipeline driven results
- Deep hands on experience with Meta, TikTok, Google Ads (Search), and LinkedIn, including managing $100K+ monthly budgets
- Track record producing or directing high performing video ads, with strong CRO expertise and a technical foundation in tracking, server side implementation, and CRM integrations
- Fluency in English is a must
Full Job Posting
Why qlub
- The end of a great meal shouldn't be the slow part. Waiting for the check, finding someone to take payment, splitting a bill by hand. qlub removes that friction.
- Guests scan a QR code and pay in seconds. No app, no download, no waiting.
- From Pay at Table and Digital Menus to Order and Pay, Payment Links, and SoftPOS terminals, we handle the full payment experience so restaurants can focus on great hospitality.
- We're a fast scaling fintech backed by Mastercard, Mubadala, e& and Shorooq. $72M raised, live across multiple markets worldwide, and headcount doubled in the past year.
The Role
- Qlub is scaling fast across markets worldwide, and we look for people who take real ownership of their work.
- As our next Growth Marketing Director, you'll help drive our growth in B2B paid acquisition: building, shipping, and delivering results from day one.
- You'll own the full stack — creative strategy, media buying, funnel optimization, tracking, and reporting — working closely with Sales under clear SLAs to turn cold traffic into qualified pipeline.
What You'll Own
- Plan, execute, and scale paid acquisition across Meta, TikTok, Google Ads, and LinkedIn, managing $100K+ in monthly ad spend with clear ROI accountability
- Lead creative strategy end to end: generate and validate high converting ad concepts, build a performance ad portfolio (live action, UGC style, AI assisted), and optimize for hook rate, hold rate, and scroll stopping moments
- Own the funnel from landing page to lead handoff, defining lead qualification criteria and speed to lead SLAs with Sales leadership to drive revenue generating pipeline, not just lead volume
- Build reliable multi touch attribution and reporting infrastructure across channels to guide scaling decisions
- Hire and lead a small team of performance marketers and external partners, setting high standards for quality, speed, and accountability
What You'll Need
- 8+ years in performance marketing with proven B2B, pipeline driven results
- Deep hands on experience with Meta, TikTok, Google Ads (Search), and LinkedIn, including managing $100K+ monthly budgets
- Track record producing or directing high performing video ads, with strong CRO expertise and a technical foundation in tracking, server side implementation, and CRM integrations
- Fluency in English is a must
Nice to Have
- Experience with HubSpot
- Familiarity with Tableau, Google Analytics, or similar analytics platforms
- Knowledge of ad libraries, creative research tools, and structured testing frameworks
What We Offer
- Real ownership over products that impact millions of diners and thousands of restaurants globally
- The opportunity to solve challenging problems in payments, hospitality, and customer experience
- A fast moving environment where great ideas quickly become reality
- Close collaboration with experienced operators, builders, and industry experts
- A chance to leave a visible mark on one of the fastest growing restaurant technology companies globally
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