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Graphic Design Specialist MEA

The Cigna Group
Dubai, UAE
Full Time
Mid
1 weeks ago
Graphic DesignVisual Asset CreationBrand IdentityAI Powered Design ToolsMotion GraphicsSocial Media Content
Free

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Key skills for this role

Graphic DesignVisual Asset CreationBrand Identity
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The Role

  • Cigna Healthcare is seeking a Graphic Design Specialist to support the Marketing team across the Middle East Africa region.
  • This role will be responsible for the development, management, and evolution of visual assets across all marketing and communication channels.
  • The position will play a critical role in strengthening in house design capability, reducing reliance on external agencies, and ensuring consistent, high quality brand execution across markets.

Key Responsibilities Design Creation Development

  • Develop high quality visual assets across digital and print formats, including: Campaign creatives, Marketing collateral, Presentations and sales toolkits, Event and internal communication materials.
  • Translate business and marketing briefs into compelling, brand aligned designs.
  • Ensure all assets reflect Cigna’s visual identity and brand guidelines.

Sales Product Collateral Management and Updates

  • Support the creation, updating, and localization of Sales and Product collateral across markets.
  • Work closely with key marketing team members to ensure all public facing content is up to date, accurate, and aligned with brand standards.
  • Manage the end to end lifecycle of collateral, including updates driven by product changes and regulatory requirements, version control and governance across markets.
  • Support development and maintenance of a centralized collateral and design library.

Social Media Digital Content Support

  • Develop engaging social media content, including: Static visuals, Short form video and motion graphics.
  • Partner with internal stakeholders to support campaign rollouts with timely creative assets.
  • Gradually transition key social media design work from external agencies in house.

AI Enabled Design Innovation

  • Leverage AI powered design tools to enhance: Speed and efficiency of output, Creative ideation and variation, Content scalability across markets.
  • Continuously explore new tools and approaches to modernize design production.

Stakeholder Collaboration Delivery

  • Collaborate with cross functional teams including Marketing, Sales and Client Management, Product and leadership teams.
  • Translate complex briefs into clear and effective visual outputs.
  • Deliver assets within agreed timelines, managing multiple priorities effectively.

Brand Governance Quality Assurance

  • Ensure consistency in: Brand identity, Visual standards, Messaging alignment across all materials.
  • Review and refine assets to maintain high quality output.
  • Provide guidance to stakeholders on design best practices.

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