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naukri

Freelance Copywriter

Calo Inc.
Dubai, UAE
Freelance
Mid
2 weeks ago
CopywritingArabicEnglishCRM Content CreationDigital MarketingCampaign Development
Free

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CopywritingArabicEnglish
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Overview

  • We are seeking a bilingual (Arabic & English) Emirati Copywriter on a part time freelance basis to support our growing marketing efforts in the UAE.
  • This role will play a key part in shaping how Calo communicates with customers across multiple touchpoints, ensuring our messaging feels authentic, localized, and aligned with the Emirati audience.

What You'll Do

  • Write engaging copy in both English and Emirati Arabic dialect.
  • Create CRM content including: Email campaigns, Push notifications, WhatsApp communications, SMS campaigns
  • Develop copy for: Landing pages, Marketing campaigns, Paid social ads, Digital advertising, Website content
  • Support campaign ideation and concept development.
  • Adapt global and regional campaigns for the UAE market.
  • Ensure all content reflects local culture, language nuances, and customer behavior.
  • Collaborate closely with Marketing, CRM, Brand, and Growth teams.
  • Review and refine translations to ensure they sound naturally Emirati rather than directly translated.

What We're Looking For Must Haves

  • UAE National (Emirati).
  • Exceptional writing skills in both Arabic and English.
  • Ability to write naturally in local Emirati Arabic dialect.
  • Proven experience in copywriting, content creation, CRM, advertising, or digital marketing.
  • Strong understanding of UAE culture, trends, and consumer behavior.
  • Experience creating marketing content that drives engagement and conversions.
  • Strong attention to detail and ability to work independently.

Nice to Haves

  • Experience within food, lifestyle, wellness, hospitality, retail, or e commerce brands.
  • Experience writing CRM journeys and customer lifecycle communications.
  • Background in creative campaign development.
  • Familiarity with performance marketing and digital advertising best practices.

Time Commitment

  • Approximately 10 hours per week to start.
  • Flexible working arrangement.

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