Franchise Head BBU

Overview

• What you ll do
• Lead the Sales and Marketing business planning and management activities in line with ambitious growth plans, translating strategy into clear, measurable actions.
• Develop and implement franchise strategies to transform and shape the treatment of diseases in the specified therapy area.
• Lead a team of sales and marketing managers setting clear expectations, tracking performance, and addressing challenges early to secure brand objectives.
• Lead the commercial strategy for the specified products, and drive new product launches with excellence, orchestrating cross-functional teams to deliver impactful launch plans.
• Ensure effective product communication and promotional support, driving implementation of marketing plans that deliver on sales, margin and profit goals.
• Define brand priorities through the implementation of cross functional brand plan process, considering company alliance & SOP.
• Assure the market analysis (scenarios, trend, competitors, etc.) and monitor the quantitative and qualitative product perception.
• Drive innovation / digitalization in business, finding and implementing innovative approaches across marketing channels.
• Build and maintain strong relationships with KOLs and HCOs, aligning local initiatives with global and international projects and guidance to maximize impact
• Work cross functionally to ensure seamless collaboration between medical, market access, regulatory and other key functions, with a strong focus on unlocking market access opportunities.
• Conduct ongoing market analysis, including scenario planning, trend monitoring and competitor intelligence, to inform agile decision-making and course correction.
• Essential Capabilities for both internals and externals:
• Business Insights & Customer Focus.
• Managing complexity and decision quality.
• Strong strategic and commercial acumen.
• Managing resources, execution & focusing on performance through setting accountabilities and influence.
• Building collaborative relationships.
• Optimizing diverse talent and recognizing the value of different perspectives and cultures.
• Digital experience is required.
• Overseeing Brand Lifecycle & Omnichannel Engagement.
• Cross-Market Portfolio Expansion & Growth Planning.
• Intuitive Strategic Thinking & Innovation in Brand Leadership.
• People management /leadership skills.