Field Marketing Manager
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Key skills for this role
About the Role
Sapiens is seeking a Field Marketing Manager to act as the commercial engine connecting market intelligence with revenue generation. The role focuses on accelerating commercial growth through sales activation, executive engagement, and AI-driven marketing.
Key Skills for This Role
Responsibilities
- Understand pipeline dynamics fully and recognize where revenue comes from
- Monitor market conditions, competitor activity and industry trends
- Use data to identify and prioritize opportunities before they become obvious
- Develop deep understanding of target accounts using CRM, marketing automation, intent platforms, etc.
- Work alongside regional sales leaders to create and execute commercial plays against target accounts
- Equip account teams with insight, messaging, executive engagement opportunities and personalised experiences
- Harness AI across every stage of customer engagement
- Design executive engagement experiences such as dinners, industry forums, innovation workshops
- Understand pipeline, opportunity value and conversion metrics to prioritize commercial impact
- Become expert user of commercial technology stack including CRM, Marketing Automation, CDPs, AI platforms
Requirements
- Experience working within B2B Technology Born in the Cloud or Cloud Native company
- Experience in SaaS
- Experience in Professional Services
- Experience in Enterprise Sales
- Experience in Account Based Marketing
- Experience in Field Marketing
- Experience in Customer Marketing
- Experience in Partner Marketing
- Understand how businesses buy
- Curious, commercial, technically confident, comfortable with AI, customer obsessed, analytical, collaborative, confident working with senior executives
Full Job Posting
The Role
- Marketing has changed. The traditional field marketing function is evolving into the commercial engine that connects market intelligence with revenue generation.
- The role of the modern Field Marketing leader is to accelerate commercial growth working at the intersection of Sales, Marketing, Customer Success and Revenue Operations.
Responsibilities
- Your responsibility is simple: Help more customers buy.
- Commercial Intelligence: Understand pipeline dynamics, recognize where revenue comes from, monitor market conditions.
- Customer Intelligence: Develop deep understanding of target accounts using CRM, marketing automation, intent platforms, etc.
- Sales Activation: Work alongside regional sales leaders to create and execute commercial plays against target accounts.
- AI Driven Marketing: Harness AI across every stage of customer engagement.
- Executive Engagement: Design experiences that matter executive dinners, industry forums, innovation workshops.
- Revenue Acceleration: Understand pipeline, opportunity value and conversion metrics.
- Technology Enablement: Become expert user of commercial technology stack.
Skills & Experience Required
- Experience in B2B Technology Born in the Cloud or Cloud Native company
- SaaS
- Professional Services
- Enterprise Sales
- Account Based Marketing
- Field Marketing
- Customer Marketing
- Partner Marketing
- Understand how businesses buy
- Personal Attributes: Curious, commercial, technically confident, comfortable with AI, customer obsessed, analytical, collaborative, confident working with senior executives
What Success Looks Like
- You won't be measured by number of events, emails, campaigns, or webinars.
- You will be measured by commercial outcomes: Pipeline created/accelerated, opportunity progression, executive engagement, customer adoption, sales satisfaction, customer expansion, revenue influenced.
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