Field Marketing Manager
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Key skills for this role
About the Role
Sapiens is seeking a Field Marketing Manager to drive commercial growth by connecting market intelligence with revenue generation. The role involves commercial intelligence, customer intelligence, sales activation, AI-driven marketing, executive engagement, and revenue acceleration.
Key Skills for This Role
Responsibilities
- Understand pipeline dynamics, recognize revenue sources, monitor market conditions, competitor activity, and industry trends
- Develop deep understanding of target accounts using CRM, marketing automation, intent platforms, and AI
- Work alongside regional sales leaders to create and execute commercial plays against target accounts
- Harness AI across customer engagement stages to research prospects, generate account intelligence, identify buying signals, and create personalized content
- Design executive engagement experiences such as dinners, industry forums, innovation workshops, and customer advisory boards
- Prioritize activity that creates measurable commercial impact on pipeline and revenue
- Become expert user of commercial technology stack including CRM, marketing automation, CDP, AI platforms, etc.
Requirements
- Experience in B2B Technology, SaaS, Professional Services, Enterprise Sales, Account Based Marketing, Field Marketing, Customer Marketing, or Partner Marketing
- Understanding of how businesses buy
- Curious, commercial, technically confident, comfortable with AI, customer obsessed, analytical, collaborative
- Confident working with senior executives
Full Job Posting
The Role
- Marketing has changed. The traditional field marketing function is evolving into the commercial engine that connects market intelligence with revenue generation.
- The role of the modern Field Marketing leader is to accelerate commercial growth at the intersection of Sales, Marketing, Customer Success and Revenue Operations.
Responsibilities
- Your responsibility is simple. Help more customers buy.
- Understand where opportunity exists, recognise when organisations are ready to engage and ensure the right commercial activity happens at precisely the right moment.
What You'll Do
- Commercial Intelligence: Understand pipeline dynamics, recognise revenue sources, monitor market conditions, competitor activity and industry trends.
- Customer Intelligence: Develop deep understanding of target accounts using CRM, marketing automation, intent platforms, website engagement, analyst insight, buying signals and AI.
- Sales Activation: Work alongside regional sales leaders to create and execute commercial plays against target accounts.
- AI Driven Marketing: Harness AI across every stage of customer engagement to research prospects, generate account intelligence, identify buying signals, create personalised content, etc.
- Executive Engagement: Design experiences that matter such as executive dinners, industry forums, innovation workshops, customer advisory boards.
- Revenue Acceleration: Understand pipeline, opportunity value and conversion metrics; prioritise activity that creates measurable commercial impact.
- Technology Enablement: Become expert user of commercial technology stack including CRM, Marketing Automation, CDP, AI platforms, etc.
Skills & Experience Required
- Experience in B2B Technology, SaaS, Professional Services, Enterprise Sales, Account Based Marketing, Field Marketing, Customer Marketing, or Partner Marketing.
- Understanding of how businesses buy.
- Personal Attributes: Curious, commercial, technically confident, comfortable with AI, customer obsessed, analytical, collaborative, confident working with senior executives.
What Success Looks Like
- You will be measured by commercial outcomes: pipeline created/accelerated, opportunity progression, executive engagement, customer adoption, sales satisfaction, customer expansion, revenue influenced.
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