Field Marketing Manager
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Key skills for this role
About the Role
Sapiens seeks a Field Marketing Manager to accelerate commercial growth by connecting market intelligence with revenue generation. The role focuses on commercial intelligence, sales activation, AI-driven marketing, and executive engagement to help customers buy.
Key Skills for This Role
Responsibilities
- Understand pipeline dynamics and recognize where revenue comes from
- Monitor market conditions, competitor activity, and industry trends
- Use data to identify and prioritize opportunities
- Develop deep understanding of target accounts using CRM, marketing automation, intent platforms, etc.
- Work alongside regional sales leaders to create and execute commercial plays against target accounts
- Equip account teams with insight, messaging, executive engagement opportunities
- Harness AI across every stage of customer engagement
- Design executive engagement experiences such as dinners, industry forums, innovation workshops
- Understand pipeline, opportunity value, and conversion metrics
- Become expert user of commercial technology stack
Requirements
- Experience in B2B Technology Born in the Cloud or Cloud Native company
- Experience in SaaS
- Experience in Professional Services
- Experience in Enterprise Sales
- Experience in Account Based Marketing
- Experience in Field Marketing
- Experience in Customer Marketing
- Experience in Partner Marketing
- Curious, commercial, technically confident, comfortable with AI, customer obsessed, analytical, collaborative
Full Job Posting
The Next Generation of Field Marketing
- Marketing has changed. The traditional field marketing function is evolving into the commercial engine that connects market intelligence with revenue generation.
- The role of the modern Field Marketing leader is to accelerate commercial growth at the intersection of Sales, Marketing, Customer Success and Revenue Operations.
Responsibilities
- Help more customers buy.
- Understand where opportunity exists, recognise when organisations are ready to engage and ensure the right commercial activity happens at the right moment.
What You'll Do
- Commercial Intelligence: Understand pipeline dynamics, recognise where revenue comes from, monitor market conditions, competitor activity and industry trends.
- Customer Intelligence: Develop deep understanding of target accounts using CRM, marketing automation, intent platforms, etc.
- Sales Activation: Work alongside regional sales leaders to create and execute commercial plays against target accounts.
- AI Driven Marketing: Harness AI across every stage of customer engagement.
- Executive Engagement: Design experiences that matter such as executive dinners, industry forums, innovation workshops.
- Revenue Acceleration: Understand pipeline, opportunity value and conversion metrics.
- Technology Enablement: Become expert user of commercial technology stack including CRM, Marketing Automation, Customer Data Platforms, AI platforms, etc.
Skills & Experience Required To Succeed
- Experience in B2B Technology Born in the Cloud or Cloud Native company.
- Experience in SaaS, Professional Services, Enterprise Sales, Account Based Marketing, Field Marketing, Customer Marketing, Partner Marketing.
- Personal attributes: Curious, commercial, technically confident, comfortable with AI, customer obsessed, analytical, collaborative, confident working with senior executives.
What Success Looks Like
- Measured by commercial outcomes: Pipeline created/accelerated, opportunity progression, executive engagement, customer adoption, sales satisfaction, customer expansion, revenue influenced.
Application Notes
- Apply via website or LinkedIn.
- Contact lisa.smith@sapiens.com with questions.
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