Field Marketing Lead Middle East, Commercial Business
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
griddable.io is seeking a Field Marketing Lead for the Middle East to define and drive industry marketing strategy, build high-impact programs, and generate pipeline growth. Requires 7+ years of B2B marketing experience and strong analytical skills.
Key Skills for This Role
Responsibilities
- Develop and execute integrated marketing plans across key industries to drive brand awareness and pipeline growth
- Work closely with cross functional teams including Sales, Product Marketing, and Digital to align marketing efforts with business goals
- Identify and prioritize target segments and develop tailored value propositions
- Design, implement, and manage end to end marketing programs, including webinars, events, digital campaigns, and content initiatives
- Manage program budget and ensure efficient allocation of resources for maximum ROI
- Monitor and report on campaign performance, providing data driven insights and recommendations for optimization
- Partner with Sales team to develop sales tools, messaging, and collateral that support the sales cycle
- Collaborate with Business Development team to ensure lead follow up and tracking
- Serve as primary point of contact for marketing related inquiries from Sales organization
- Oversee creation of industry specific content, including white papers, case studies, and blog posts
- Ensure all marketing communications are consistent with brand guidelines and messaging
Requirements
- 7+ years of experience in B2B marketing, with a focus on industry or program marketing
- Proven track record of developing and executing successful marketing campaigns that drive pipeline growth
- Strong analytical skills and experience with marketing automation and CRM tools (e.g., Salesforce)
- Excellent communication and presentation skills, with ability to influence stakeholders at all levels
- Strategic thinker with a hands on approach to execution
- Bachelor’s degree in Marketing, Business, or a related field
Full Job Posting
Description
- This role will be responsible for defining and driving the industry marketing strategy, focusing on building high impact programs and campaigns that drive awareness and lead generation within key market segments.
Responsibilities
- Develop and execute integrated marketing plans across key industries to drive brand awareness and pipeline growth.
- Work closely with cross functional teams including Sales, Product Marketing, and Digital to align marketing efforts with business goals.
- Identify and prioritize target segments and develop tailored value propositions.
- Design, implement, and manage end to end marketing programs, including webinars, events, digital campaigns, and content initiatives.
- Manage the program budget and ensure efficient allocation of resources for maximum ROI.
- Monitor and report on campaign performance, providing data driven insights and recommendations for optimization.
- Partner with the Sales team to develop sales tools, messaging, and collateral that support the sales cycle.
- Collaborate with the Business Development team to ensure lead follow up and tracking.
- Serve as the primary point of contact for marketing related inquiries from the Sales organization.
- Oversee the creation of industry specific content, including white papers, case studies, and blog posts.
- Ensure all marketing communications are consistent with brand guidelines and messaging.
Qualifications
- 7+ years of experience in B2B marketing, with a focus on industry or program marketing.
- Proven track record of developing and executing successful marketing campaigns that drive pipeline growth.
- Strong analytical skills and experience with marketing automation and CRM tools (e.g., Salesforce).
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
- Strategic thinker with a hands on approach to execution.
- Bachelor’s degree in Marketing, Business, or a related field.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at griddable.io
Commerical Account Executive - KSA
Riyadh, KSA
Salesforce is seeking an experienced Account Executive for its Core Business Unit in Saudi Arabia to manage strategic accounts, drive revenue growth, and lead virtual teams. Requires at least 6 years of software sales ex
Forward Deployed Engineer
Dubai, UAE
Griddable.io seeks a senior Forward Deployed Engineer in Dubai to lead AI agentic deployments using the Agentforce platform. The role involves designing and implementing custom AI solutions, integrating LLMs, and mentori
KSA Regional Sales Director - Informatica
Riyadh, KSA
Informatica seeks a Regional Sales Director for KSA to lead a team of Account Executives selling data management solutions. The role involves driving revenue growth, building client relationships, and leveraging AI-drive
Account Executive KSA - Data Foundation (MuleSoft + Informatica)
Riyadh, KSA
We're looking for a driven Account Executive to sell MuleSoft and Informatica platforms for enterprise data and AI transformation. The role involves developing customer relationships, driving growth, and coordinating wit
ECS Account Executive - Pakisan Market - Urdu speaking
Dubai, UAE
We are seeking an ECS Account Executive to build trusted relationships with key stakeholders and drive growth in the Pakistani region. You will develop opportunities through warm leads and whitespace prospecting, lead th
Enterprise Account Executive - HLS
Dubai, UAE
Salesforce is seeking a top-performing Enterprise Account Executive to lead engagement with strategic Health & Life Science customers in the region. The role involves owning full account strategy, executive alignment, an
Enterprise Account Executive KSA - Data Foundation (MuleSoft + Informatica)
Riyadh, KSA
Description The Power of MuleSoft & Informatica: Fueling the Agentic Enterprise AI agents are actively reshaping how businesses automate decisions, orchestrate processes, and engage customers at scale. But AI agents are
Service Cloud Account Executive - Middle East
Dubai, UAE
Description We’re Salesforce, the Customer Company. If you believe in bringing companies and customers together, in business as the greatest platform for change, in creating a more equitable and sustainable future for al
Commerical Account Executive - KSA
Riyadh, KSA
Forward Deployed Engineer
Dubai, UAE
KSA Regional Sales Director - Informatica
Riyadh, KSA
Account Executive KSA - Data Foundation (MuleSoft + Informatica)
Riyadh, KSA
ECS Account Executive - Pakisan Market - Urdu speaking
Dubai, UAE
Enterprise Account Executive - HLS
Dubai, UAE
Enterprise Account Executive KSA - Data Foundation (MuleSoft + Informatica)
Riyadh, KSA
Service Cloud Account Executive - Middle East
Dubai, UAE