Events and Retail Section Head - Emirati Hire
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Key skills for this role
About the Role
The Events and Retail Section Head leads the Events and F&B & Retail units, driving strategic development of visitor-facing commercial experiences to enhance audience engagement and revenue.
Key Skills for This Role
Responsibilities
- Lead and manage the Events Unit and F&B & Retail Unit, ensuring alignment with strategic objectives
- Develop and implement annual business plans, budgets, and commercial strategies for events, retail, and F&B operations
- Oversee planning, development, and delivery of all events including public programmes, VIP events, corporate functions, and venue hire
- Lead development and implementation of retail and F&B strategies to enhance visitor satisfaction and revenue generation
- Manage section budgets, forecasts, revenue targets, and expenditure
- Develop and maintain relationships with sponsors, tourism stakeholders, hospitality partners, and community organizations
- Lead, coach, and develop a multidisciplinary team across Events and F&B & Retail functions
Requirements
- Bachelor's Degree in Business Administration, Marketing, Event Management, Hospitality Management, Tourism, Museum Studies, or related field
- Minimum 8 10 years of progressively responsible experience in events management, commercial operations, retail, hospitality, visitor attractions, tourism, or cultural institutions
- Minimum 4 5 years in a leadership role managing multiple functions or business units
- Experience overseeing events, retail, and/or F&B operations within cultural destination, hospitality venue, tourism attraction, or major public venue is highly desirable
- Proven track record of driving revenue growth, visitor engagement, and commercial partnerships
Full Job Posting
Position Summary
- The Events and Retail Section Head is responsible for leading the Events Unit and F&B & Retail Unit, driving strategic development and delivery of visitor facing commercial experiences that enhance audience engagement, strengthen the organization's reputation, and contribute to sustainable revenue g
- The role oversees destination programming, events, venue hire, retail experiences, food and beverage partnerships, commercial activations, sponsorship opportunities, and visitor engagement initiatives.
Key Responsibilities
- Lead and manage the Events Unit and F&B & Retail Unit, ensuring alignment with strategic objectives.
- Develop and implement annual business plans, budgets, and commercial strategies for events, retail, and F&B operations.
- Establish an integrated commercial experience framework that enhances visitor engagement and commercial performance.
- Identify and develop new revenue generating opportunities across events, retail, F&B, memberships, sponsorship activations, and venue hire.
- Monitor market trends, visitor behaviour, and industry best practices to continuously improve commercial offerings.
- Oversee the planning, development, and delivery of all events, including public programmes, educational activities, VIP events, corporate functions, venue hire, exhibition related events, and community engagement initiatives.
- Develop annual, seasonal, and thematic programming calendars aligned with exhibitions, scientific themes, and audience engagement objectives.
- Manage event pricing strategies, venue hire policies, event requests, and commercial event opportunities.
- Ensure successful execution of internal and external events while maintaining high visitor experience standards.
- Establish strategic partnerships to support event programming and sponsorship opportunities.
- Lead the development and implementation of retail and F&B strategies that enhance visitor satisfaction and revenue generation.
- Oversee retail operations, merchandising strategies, inventory planning, product development, and retail performance.
Qualifications
- Bachelor's Degree in Business Administration, Marketing, Event Management, Hospitality Management, Tourism, Museum Studies, or a related field.
- Master's Degree preferred.
- Minimum 8–10 years of progressively responsible experience in events management, commercial operations, retail, hospitality, visitor attractions, tourism, or cultural institutions.
- Minimum 4–5 years in a leadership role managing multiple functions or business units.
- Experience overseeing events, retail, and/or F&B operations within cultural destination, hospitality venue, tourism attraction, or major public venue is highly desirable.
- Proven track record of driving revenue growth, visitor engagement, and commercial partnerships.
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