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Editor - Level Shoes

Chalhoub Group
Dubai, UAE
Full Time
Senior
3 days ago
Content strategyCopywritingBrand voice developmentSEOA/B testingStakeholder management
Free

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Content strategyCopywritingBrand voice development
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What you'll be doing

  • The Editor leads the overall editorial strategy and copy direction across all channels, defining a clear, premium point of view that drives brand positioning and commercial performance. Responsible for end to end execution, the role oversees storytelling across homepage, social, CRM, and paid channe

Responsibilities

  • Define and develop end to end content strategy across all channels, establishing a cohesive, premium brand voice.
  • Lead editorial direction and storytelling from concept to execution, shaping a distinct point of view aligned with seasonal and cultural moments.
  • Set and drive copy strategy across editorial and private label, ensuring clear differentiation and consistency across touchpoints.
  • Own men’s content and homepage storytelling, delivering engaging experiences that drive engagement and conversion.
  • Lead UX/UI copy across levelshoes.com, creating a seamless, intuitive, and conversion focused customer journey.
  • Oversee CRM and paid content, delivering performance led messaging aligned with campaign objectives.
  • Evolve tone of voice across channels, including social first and platform specific expression, while maintaining a consistent premium identity.
  • Leverage data, SEO, A/B testing, and insights to optimise content performance and inform decisions.
  • Plan and deliver editorial calendars and key brand moments, ensuring timely, aligned execution.

What you’ll need to succeed

  • Proven experience leading omnichannel content strategies across men's and womenswear, spanning owned, paid, CRM, e commerce, and social channels within a fast paced environment.
  • Strong editorial instinct across men's and womenswear, with deep knowledge of fashion trends, consumer behaviour, and brand storytelling, balancing creative excellence with commercial impact.
  • Demonstrated experience developing and evolving tone of voice, including social first and platform specific language framework.
  • Strong cross functional stakeholder management, with the ability to align creative, marketing, trading, product, and design teams.
  • Experience managing multiple campaigns, launches, and brand collaborations simultaneously with a high standard of execution.
  • Deep understanding of trends, cultural moments, and platform specific behaviours, with the ability to translate insights into elevated editorial direction.
  • Highly data driven, with experience using analytics, SEO, A/B testing, and performance insights to optimise content and drive results

What we can offer you

  • With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility.
  • We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

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