E-Retail Manager
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Key skills for this role
About the Role
Shiseido seeks an E-Retail Manager to lead ecommerce marketing strategy and activation for Pure Players in Dubai. The role involves driving online visibility, managing retail media campaigns, and ensuring digital shelf excellence.
Key Skills for This Role
Responsibilities
- Lead development and execution of Pure Players marketing strategy
- Own end to end online activation calendar including campaigns and retailer driven events
- Drive best in class visibility across all retailer touchpoints
- Negotiate and secure high impact exposure packages with retailers
- Lead execution of online exclusivities, pre launches, and hero SKU amplification
- Define and lead retailer media strategy and investments across Pure Players
- Manage and optimize e retail media campaigns
- Own digital shelf excellence across Pure Players
- Act as key driver to secure priority launches and exclusivity moments
- Support business growth through strong commercial fundamentals
- Track and analyze key sell out and marketing KPIs
Requirements
- 5 6 years in ecommerce, e retail, digital marketing, or e key account roles, ideally within beauty or luxury
- Strong experience in Pure Players / e retailers with focus on marketing and activation
- Proven track record in driving sell out through media, visibility, and activation strategies
- Strong understanding of retailer media ecosystems, onsite visibility levers, and ecommerce activations
- Experience managing digital campaigns, content strategy, and online merchandising
- Strong analytical capabilities with ability to translate data into actionable insights
- Good understanding of commercial levers (forecasting, budgeting, trade planning)
- Bachelor's degree in Marketing, Business, or related field
- English required, Arabic appreciated
Full Job Posting
Main Responsibilities
- Lead development and execution of Pure Players marketing strategy.
- Own end to end online activation calendar.
- Drive best in class visibility across all retailer touchpoints.
- Negotiate and secure high impact exposure packages with retailers.
- Lead execution of online exclusivities, pre launches, and hero SKU amplification.
- Ensure strong alignment between brand storytelling and retailer execution.
- Continuously identify innovative activation opportunities.
- Define and lead retailer media strategy and investments.
- Manage and optimize e retail media campaigns.
- Set clear KPIs for media performance.
- Collaborate with retailers on data sharing and reporting.
- Own digital shelf excellence across Pure Players.
Launches & Exclusivities
- Act as key driver to secure priority launches and exclusivity moments.
- Partner closely with brands to define 360° launch strategies.
- Ensure seamless execution of launches across content readiness, stock availability, media support, retailer visibility, and activation mechanics.
Commercial Management & Trade Planning
- Support business growth through strong commercial fundamentals.
- Develop forecasts and manage orders in collaboration with supply chain and retailers.
- Manage promotional plans, trade investments, and rebate budgets.
- Monitor sell in performance and ensure strong execution of commercial agreements.
Stakeholder Management
- Act as primary point of contact for assigned Pure Players across marketing, media, and commercial topics.
- Build strong relationships with retailer teams.
- Collaborate cross functionally with brand, finance, and supply chain teams.
- Act as voice of Pure Players internally.
Data & Insights
- Track and analyze key sell out and marketing KPIs.
- Provide regular performance reports with actionable insights.
- Leverage retailer data and market insights to refine strategies.
- Identify growth opportunities through data driven decision making.
Profile & Skills
- 5/6 years in ecommerce, e retail, digital marketing, or e key account roles, ideally within beauty or luxury.
- Strong experience in Pure Players / e retailers with focus on marketing and activation.
- Proven track record in driving sell out through media, visibility, and activation strategies.
- Strong understanding of retailer media ecosystems, onsite visibility levers, and ecommerce activations.
- Experience managing digital campaigns, content strategy, and online merchandising.
- Strong analytical capabilities.
- Good understanding of commercial levers (forecasting, budgeting, trade planning).
- Strong negotiation skills.
- Creative and strategic mindset.
- Highly collaborative.
- Proactive, solution oriented, and results driven.
- English required, Arabic appreciated.
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