E-Commerce Head
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Key skills for this role
About the Role
The E-Commerce Head leads end-to-end e-commerce business, driving online sales, maximizing profitability, and enhancing customer experience. The role oversees digital marketing, marketplace management, content creation, and team leadership.
Key Skills for This Role
Responsibilities
- Develop and execute the overall e commerce sales strategy to achieve monthly and annual revenue targets
- Drive sales across all online channels including company website, marketplaces, and social commerce platforms
- Monitor daily sales performance, conversion rates, average order value (AOV), and customer acquisition metrics
- Identify growth opportunities through promotions, pricing strategies, and seasonal campaigns
- Ensure all product listings are accurate, complete, and SEO optimized
- Create and maintain high quality product descriptions, specifications, and feature highlights
- Develop engaging content for product launches, promotions, and campaigns
- Lead Digital Marketing teams on paid advertising, Google Shopping, SEO, SEM, email marketing, affiliate marketing, and influencer campaigns
- Manage online marketplace operations including Amazon, Noon, Carrefour Marketplace, and other regional marketplaces
- Coordinate with Purchase and Warehouse teams to monitor inventory availability and prevent stock outs
- Continuously improve website usability and customer journey, optimizing homepage, landing pages, product pages, search functionality, and checkout process
- Lead and mentor the e commerce team, set KPIs, and conduct performance reviews
Requirements
- Bachelor’s degree in Business Administration, Marketing, E Commerce, Digital Marketing, or related field
- 8–12 years of proven experience in E Commerce / Digital Commerce
- At least 3–5 years in a leadership or head role
- Strong experience managing regional e commerce operations across Middle East, Europe, or Africa markets
- Proven track record of driving online revenue growth, profitability, and customer acquisition
- Experience in FMCG (Food & Non Food), Consumer Electronics, Retail, Distribution, or Marketplace businesses is highly preferred
- Hands on experience managing B2C and marketplace channels including Amazon, Noon, Carrefour Marketplace, company websites, and social commerce platforms
Full Job Posting
Job Purpose
- To lead the end to end e commerce business by driving online sales, maximizing profitability, enhancing customer experience, managing digital content, and ensuring accurate and engaging product presentation across all online sales channels.
Key Roles & Responsibilities
- Develop and execute the overall e commerce sales strategy to achieve monthly and annual revenue targets.
- Drive sales across all online channels including the company website, marketplaces, and social commerce platforms.
- Monitor daily sales performance, conversion rates, average order value (AOV), and customer acquisition metrics.
- Identify growth opportunities through promotions, pricing strategies, and seasonal campaigns.
- Analyze sales trends and recommend corrective actions to improve performance.
- Manage product mix to maximize revenue and profitability.
- Ensure all product listings are accurate, complete, and SEO optimized.
- Create and maintain high quality product descriptions, specifications, and feature highlights.
- Coordinate professional product photography, videos, and lifestyle images.
- Maintain consistency in branding, tone of voice, and visual presentation.
- Ensure product categorization and navigation are customer friendly.
- Manage multilingual product content where required.
Content Creation & Brand Storytelling
- Develop engaging content for product launches, promotions, and campaigns.
- Create content calendars aligned with business objectives.
- Oversee creation of product videos, social media content, blog articles, landing pages, email campaigns, buying guides, and product comparisons.
- Lead marketing teams for campaign execution.
- Ensure all creative content reflects brand identity.
Digital Marketing
- Lead Digital Marketing teams on paid advertising, Google Shopping, SEO, SEM, email marketing, affiliate marketing, and influencer campaigns.
- Optimize campaign ROI.
- Monitor customer acquisition cost (CAC) and return on ad spend (ROAS).
Marketplace Management
- Manage online marketplace operations including Amazon, Noon, Carrefour Marketplace, and other regional marketplaces.
- Responsibilities include listing optimization, marketplace promotions, Buy Box management, pricing competitiveness, marketplace compliance, and seller performance monitoring.
Inventory & Stock Planning
- Coordinate with Purchase and Warehouse teams.
- Monitor inventory availability.
- Prevent stock outs and overstock situations.
- Plan inventory based on sales forecasts.
- Recommend replenishment quantities.
- Ensure discontinued products are removed promptly.
Website Performance & User Experience
- Continuously improve website usability and customer journey.
- Optimize homepage, landing pages, product pages, search functionality, and checkout process.
- Improve conversion rates through A/B testing.
- Work with developers to resolve website issues.
Customer Experience Management
- Monitor customer reviews and ratings.
- Improve online shopping experience.
- Coordinate complaint resolution.
- Reduce return rates.
- Improve customer satisfaction scores.
- Enhance post purchase communication.
Team Leadership
- Lead and mentor the e commerce team.
- Allocate responsibilities effectively.
- Set KPIs and performance goals.
- Conduct regular performance reviews.
- Identify training and development needs.
Requirements & Qualifications
- Bachelor’s degree in Business Administration, Marketing, E Commerce, Digital Marketing, or a related field.
- Professional certifications in E Commerce, Digital Marketing, Google Ads, SEO/SEM, or Marketplace Management will be an advantage.
- 8–12 years of proven experience in E Commerce / Digital Commerce, with at least 3–5 years in a leadership or head role.
- Strong experience managing regional e commerce operations across Middle East, Europe, or Africa markets.
- Proven track record of driving online revenue growth, profitability, and customer acquisition.
- Experience in FMCG (Food & Non Food), Consumer Electronics, Retail, Distribution, or Marketplace businesses is highly preferred.
- Hands on experience managing B2C and marketplace channels including Amazon, Noon, Carrefour Marketplace, company websites, and social commerce platforms.
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