Director of Sales
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Key skills for this role
About the Role
Responsible for developing sales strategies, managing a team, generating new business, and maintaining client relationships in the luxury hospitality market.
Key Skills for This Role
Responsibilities
- Develop and execute the annual and quarterly Sales Business Plan.
- Identify new business opportunities and target markets to maximize revenue.
- Recruit, develop, coach, and manage the Sales team.
- Generate new business through proactive sales activities and maintain strong client relationships.
- Negotiate corporate agreements and preferred partnerships.
- Manage and monitor the sales pipeline and ensure CRM accuracy.
- Collaborate with Revenue Management, Reservations, Front Office, and other departments.
- Represent the Our Habitas brand professionally at all times.
Requirements
- Proven experience in sales leadership within hospitality or luxury brand
- Strong understanding of luxury market segments including Corporate, Leisure, MICE, and Travel Trade
- Excellent communication and negotiation skills
- Ability to develop and execute sales plans
Full Job Posting
Job Summary
- The Director of Sales is responsible for developing and executing the annual and quarterly sales strategy for Our Habitas AlUla.
- The role drives revenue growth through proactive sales efforts across all market segments, including Corporate, Leisure, MICE, Entertainment, Wholesale, Travel Trade, Luxury Travel Advisors, Government, and Group business.
- The Director of Sales leads the Sales Department, develops strategic client relationships, identifies new business opportunities, and ensures the achievement of revenue goals while maintaining the luxury positioning and values of Our Habitas.
Major Responsibilities
- Develop and execute the annual and quarterly Sales Business Plan.
- Identify new business opportunities and target markets to maximize revenue.
- Develop strategies to increase market share and achieve annual sales objectives.
- Analyze market trends, competitor activities, and customer needs.
- Recruit, develop, coach, and manage the Sales team.
- Set individual sales targets and monitor performance.
- Conduct regular coaching sessions and monthly one on one meetings.
- Create a high performance sales culture focused on accountability and results.
- Generate new business through proactive sales activities.
- Maintain strong relationships with corporate accounts, government entities, DMCs, travel agencies, tour operators, luxury travel advisors, and event organizers.
- Conduct regular sales calls, client visits, and networking activities.
- Represent Our Habitas AlUla at trade shows, exhibitions, and sales missions.
Expectations
- Develop and implement an annual Sales Business Plan.
- Achieve annual and quarterly revenue goals.
- Increase corporate, leisure, group, and entertainment business.
- Grow the active account portfolio.
- Generate new business opportunities and maintain existing client relationships.
- Conduct regular sales calls, site inspections, and client meetings.
- Maintain accurate sales forecasts and CRM records.
- Hold monthly departmental meetings.
- Conduct monthly one on one performance reviews with direct reports.
- Develop an annual sales training and development plan.
- Ensure compliance with company policies and brand standards.
Key Performance Indicators (KPIs)
- Total Rooms Revenue
- Corporate Revenue
- Group Revenue
- Leisure Revenue
- MICE Revenue
- Entertainment Revenue
- New Business Acquisition
- Account Retention
- Sales Conversion Rate
- Sales Pipeline Value
- Client Meetings & Sales Calls
- Site Inspections Conducted
Supervisory Responsibilities
- The Director of Sales is responsible for the leadership, development, and performance management of the Sales Department, including Sales Managers, Sales Executives, and Sales Coordinators.
- This role oversees recruitment, coaching, performance evaluations, succession planning, and employee engagement while ensuring all team members consistently achieve sales targets and uphold the luxury service standards of Our Habitas AlUla.
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