Director of Sales
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Key skills for this role
About the Role
AccorHotel seeks a Director of Sales for FAENA Wadi Safar in Saudi Arabia to lead pre-opening and ongoing sales strategy for an ultra-luxury destination. The role involves developing global partnerships, managing key accounts, and driving revenue performance.
Key Skills for This Role
Responsibilities
- Develop and execute a comprehensive sales strategy aligned with brand vision and commercial objectives
- Provide market insight, sales forecasting, and strategic recommendations to drive revenue growth
- Lead pre opening sales planning including segmentation strategy and key account mapping
- Establish and grow relationships with UHNW individuals, VIP clients, and luxury travel designers
- Drive proactive engagement with high value leisure, corporate, and MICE segments
- Oversee accurate sales reporting, forecasting, and performance tracking
- Implement structured sales processes and account management disciplines
- Build, lead, and inspire a high performing sales team
Requirements
- Experience in luxury hotel sales leadership
- Strong network of luxury travel advisors and global consortia
- Proven ability to develop and execute sales strategies
- Experience with pre opening sales planning
Full Job Posting
The Role
- As Director of Sales, FAENA Wadi Safar, you will be the strategic driver of the property's commercial success.
- You will lead all sales efforts during pre opening and beyond, ensuring strong global demand and sustained revenue performance.
- You will act as a trusted commercial partner to the General Manager, Director of Marketing, Revenue leadership, and ownership.
Sales Strategy & Commercial Leadership
- Develop and execute a comprehensive sales strategy aligned with FAENA Wadi Safar's brand vision and commercial objectives.
- Provide sharp market insight, sales forecasting, and strategic recommendations to guide decision making.
- Partner with senior leadership and ownership to define sales KPIs, targets, and performance frameworks.
Pre Opening Readiness
- Lead pre opening sales planning, including segmentation strategy, key account mapping, and revenue generating initiatives.
- Build and structure all sales processes, systems, and pipelines to ensure readiness for opening.
- Collaborate closely with project, marketing, and revenue teams to align pre opening commercial activity.
Account Development & Market Expansion
- Establish and grow strong relationships with UHNW individuals, VIP clients, luxury travel designers, and global consortia.
- Drive proactive engagement with high value leisure, corporate, and MICE segments.
- Develop a strong global network of luxury travel advisors, DMCs, and strategic partners.
Reporting, Forecasting & Commercial Insight
- Oversee accurate and timely sales reporting, forecasting, and performance tracking.
- Deliver clear, data driven insights on market trends, competitor activity, and business performance.
- Ensure full alignment with revenue management and finance teams to optimize pricing strategy.
Operational Sales Excellence
- Implement structured sales processes, account management disciplines, and performance tracking mechanisms.
- Monitor pipeline development, conversion ratios, and key account performance.
- Collaborate with revenue management and operations teams to align demand generation with operational capacity.
Team Leadership & Development
- Build, lead, and inspire a high performing sales team rooted in excellence and luxury market understanding.
- Foster a culture of accountability, ambition, and collaboration.
- Support talent development and succession planning, focusing on developing strong regional and Saudi national leadership.
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