Director of Sales & Marketing
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Key skills for this role
About the Role
As an active member of the Executive Committee, the Director of Sales & Marketing is accountable for the strategic leadership, development and execution of all commercial activi.
Key Skills for This Role
Responsibilities
- Lead the overall commercial strategy across all revenue generating areas to maximize Total Hotel Revenue performance
- Develop and execute annual Commercial, Sales and Marketing strategies aligned with ownership objectives and luxury brand standards
- Oversee recruitment, development, performance management and succession planning of Sales, Marketing & Communications, Revenue Management and Reservations teams
- Drive strategic market segmentation, demand generation and account development initiatives
- Develop Key Account and Target Account strategies in collaboration with Global Sales Offices
- Lead integrated sales efforts across Direct, Luxury Consortia, Travel Advisor Networks, Corporate Accounts, and other channels
- Oversee positioning, marketing and commercial strategy of branded residences
- Represent the hotel at luxury trade events, roadshows and sales missions
- Build and maintain strong relationships with ownership stakeholders
- Lead pricing, segmentation, distribution and revenue optimisation strategies
- Play an active leadership role in forecasting, budgeting, demand planning and commercial performance analysis
- Monitor market intelligence, competitive positioning, consumer trends and distribution landscape
Requirements
- Proven experience in senior commercial leadership within luxury hospitality
- Strong understanding of sales, marketing, revenue management, and distribution
- Excellent strategic thinking, analytical, and leadership skills
- Ability to manage multiple stakeholders including ownership and global sales offices
Full Job Posting
Role Overview
- As an active member of the Executive Committee, the Director of Sales & Marketing is accountable for the strategic leadership, development and execution of all commercial activities across the hotel.
- The role ensures sustainable revenue growth, market leadership and long term brand positioning aligned with ownership and company objectives.
- Oversees Sales, Marketing, Revenue Management, Reservations, Distribution, Public Relations and commercial performance strategies across Rooms, Residences, Food & Beverage, Wellness and ancillary revenue streams.
Responsibilities
- Lead the overall commercial strategy across all revenue generating areas to maximise Total Hotel Revenue performance and long term asset value.
- Develop and execute annual Commercial, Sales and Marketing strategies aligned with ownership objectives, luxury brand standards and market opportunities.
- Oversee the recruitment, development, performance management and succession planning of Sales, Marketing & Communications, Revenue Management and Reservations teams.
- Drive strategic market segmentation, demand generation and account development initiatives across key geographic markets and customer segments.
- Develop Key Account and Target Account strategies in collaboration with Global Sales Offices, luxury sales teams and strategic commercial partners.
- Lead integrated sales efforts across Direct, Luxury Consortia, Travel Advisor Networks, Corporate Accounts, Wholesale, OTA Distribution, Luxury Representation partners and emerging demand channels.
- Oversee the positioning, marketing and commercial strategy of branded residences and ultra luxury accommodation offerings.
- Develop commercial initiatives to optimise Residence rental performance and strengthen integration within the wider hotel commercial ecosystem.
- Represent the hotel and branded residences at luxury trade events, strategic industry platforms, roadshows and sales missions.
- Build and maintain strong relationships with ownership stakeholders to ensure commercial strategies align with long term business priorities.
- Partner closely with Global Sales, Corporate Commercial Teams and Brand leadership to strengthen market positioning and commercial performance.
- Lead pricing, segmentation, distribution and revenue optimisation strategies in collaboration with Revenue Management to maximise ADR, RevPAR Index, revenue quality and profitability.
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