Director of Sales & Marketing
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Key skills for this role
About the Role
AccorHotel is seeking a dynamic Director of Sales & Marketing to lead commercial strategy, sales, marketing, and brand positioning for a property in Riyadh. The role requires strong hospitality expertise and leadership to drive revenue and market share.
Key Skills for This Role
Responsibilities
- Develop and implement the hotel's annual sales and marketing strategy aligned with business objectives and budget targets.
- Identify new market opportunities and revenue streams to maximize profitability.
- Drive transient, corporate, leisure, MICE, group and wholesale business segments.
- Collaborate closely with Revenue Management to optimize pricing, distribution and demand strategies.
- Lead, coach and develop the Sales team to achieve and exceed revenue targets.
- Develop and execute integrated marketing campaigns that enhance brand visibility and drive business performance.
- Manage digital marketing, social media, public relations, content creation and promotional activities.
- Identify and cultivate strategic partnerships that support revenue generation and brand growth.
- Represent the property at trade shows, industry events, sales missions and networking functions.
- Foster a high performance culture focused on collaboration, accountability and continuous improvement.
Requirements
- Strong hospitality expertise
- Exceptional relationship building skills
- Experience in developing and executing commercial strategies
- Leadership and team development skills
Full Job Posting
Role Overview
- We are seeking a dynamic, commercially driven and strategic Director of Sales & Marketing to lead the overall sales, marketing, revenue generation and brand positioning efforts for our property.
- Reporting directly to the General Manager, the Director of Sales & Marketing will be responsible for developing and executing comprehensive commercial strategies that maximize revenue, market share, brand awareness and profitability across all business segments.
What You'll Do
- Develop and implement the hotel's annual sales and marketing strategy aligned with business objectives and budget targets.
- Identify new market opportunities and revenue streams to maximize profitability.
- Drive transient, corporate, leisure, MICE, group and wholesale business segments.
- Collaborate closely with Revenue Management to optimize pricing, distribution and demand strategies.
- Monitor market trends, competitor activity and industry developments to maintain competitive positioning.
- Prepare and manage annual commercial budgets, forecasts and performance reports.
- Lead, coach and develop the Sales team to achieve and exceed revenue targets.
- Establish and maintain strong relationships with key corporate accounts, travel agencies, tour operators, DMCs and strategic partners.
- Conduct regular sales calls, client presentations and networking activities.
- Oversee contract negotiations and account management initiatives.
- Ensure effective prospecting and conversion strategies are in place across all market segments.
- Develop and execute integrated marketing campaigns that enhance brand visibility and drive business performance.
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