Director of Sales
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Key skills for this role
Role Overview
Direct, coordinate, train, and supervise Sales Managers, the Revenue Management team, and Sales Administrators.
Grow existing accounts and generate new business so Room, Food and Beverage, and Catering revenues meet or exceed budget.
Report to the hotel General Managers and the Senior Vice President of Sales and Revenue Management.
Key Skills for This Role
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Company Description
Mondrian describes a hotel property with social, event, food, and nightlife venues across multiple locations.
Job Purpose
Direct, coordinate, train, and supervise Sales Managers, the Revenue Management team, and Sales Administrators.
Grow existing accounts and generate new business so Room, Food and Beverage, and Catering revenues meet or exceed budget.
Report to the hotel General Managers and the Senior Vice President of Sales and Revenue Management.
Sales and Revenue Duties
- Direct group, transient, and sales activities to maximize revenue for hotels within the assigned scope.
- Prepare strategic sales plans, SMART goals, budgets, forecasts, and required reports.
- Develop rates, group ceilings, and deployment strategies using competitive data, demand analysis, and mix management.
- Recruit, manage, train, counsel, and review sales employees.
- Lead sales presentations, client meetings, business reviews, and strategic sales meetings.
- Manage advertising, public relations, and promotional activities with corporate marketing.
- Initiate sales leads, monitor top accounts, and evaluate market trends.
- Coordinate transient sales and catering solicitations to maximize market mix.
- Operate the Sales Department within the established expense budget.
- Conduct site inspections, review meeting planner evaluations, and rectify identified problems.
- Develop strategies to increase market share and maximize occupancy, ADR, and Food and Beverage revenue.
Role Knowledge and Expectations
- Maintain working knowledge of hotel operations, including Food and Beverage, Guest Services, Front Office, and Housekeeping.
- Know and enforce company sales policies, selling techniques, and standard operating procedures.
- Meet or exceed established goals and ensure timely completion of Sales and Revenue Department activities.
- Represent the hotel in community and industry organizations and events when applicable.
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