Director of Marketing
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Key skills for this role
About the Role
AccorHotel is seeking a Director of Marketing to lead brand positioning, communications, PR, social media, and partnerships for a luxury hotel in Makkah. The role requires expertise in luxury hospitality marketing and Saudi culture.
Key Skills for This Role
Responsibilities
- Develop and execute annual marketing and communications plans
- Oversee media relations, campaigns, and brand activations
- Manage content direction including photography and videography
- Define and oversee social media and content strategy
- Analyze campaign performance and market intelligence
- Build relationships with media, cultural institutions, and luxury partners
Requirements
- Experience in luxury hospitality marketing
- Strong understanding of Saudi culture and tourism landscape
- Proven ability to develop and execute marketing strategies
- Excellent communication and leadership skills
Full Job Posting
Overview
- Responsible for shaping and elevating the hotel's brand positioning, reputation, visibility, and guest desirability across all touchpoints.
Key Responsibilities
- Ensure marketing strategy aligns with global Sofitel brand vision and local context.
- Develop and execute annual marketing and communications plans.
- Lead marketing, communications, and PR strategy across all guest facing channels.
- Oversee media relations, campaigns, partnerships, and storytelling.
- Manage content direction including photography, videography, and editorial.
- Define and oversee social media and content strategy.
- Analyze campaign performance and market intelligence.
- Contribute to commercial strategy and budgeting.
Requirements
- Strong understanding of luxury hospitality, Saudi culture, and tourism landscape.
- Experience in brand marketing, communications, and PR.
- Ability to act as brand guardian and cultural storyteller.
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