Director of Marketing, Digital & Communications
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Key skills for this role
About the Role
Responsible for developing integrated marketing, digital strategies, and guest engagement initiatives to enhance brand visibility and commercial performance.
Key Skills for This Role
Responsibilities
- Develop and execute the annual marketing, communications and digital marketing strategy aligned with brand objectives and commercial priorities
- Act as guardian of the hotel's Cultural Link and positioning framework
- Lead the hotel's integrated marketing, communications and PR strategy across all guest facing channels
- Oversee media relations, brand campaigns, partnerships, storytelling and activations
- Own the full e commerce and digital strategy across direct and indirect channels
- Drive direct performance through hotel websites, booking engine and wider direct channel
- Own the paid media budget and channel mix across SEM, metasearch, display, social, and OTA
- Oversee CRM initiatives, database growth, segmentation and guest lifecycle communications
- Define and oversee the hotel's social media strategy
- Manage the hotel's online reputation and guest sentiment across all review platforms
- Analyse campaign performance, website analytics, digital marketing data and market intelligence
Requirements
- Bachelor's degree in Marketing, Communications, Hospitality Management, Business or a related field
- Minimum 8 10 years' experience in luxury hospitality marketing, communications, digital marketing or e commerce leadership roles
- Proven experience leading integrated marketing, communications and digital strategies within a luxury hospitality or lifestyle environment
- Strong understanding of luxury brand positioning, storytelling and guest engagement
- Strong commercial acumen with ability to translate brand initiatives into measurable business results
- Strong understanding of SEO, SEM, CRM, social media, website management and digital marketing platforms
- Experience managing PR agencies, creative partners, digital agencies and production suppliers
- Excellent communication, presentation and stakeholder management skills
- Fluent in English and Arabic
Full Job Posting
Role Overview
- The Director of Marketing, Digital & Communications is responsible for shaping and elevating the hotel's brand positioning, reputation, visibility, guest desirability and digital performance across all touchpoints.
- As a key member of the leadership team, this role leads integrated marketing, communications, PR, social media, content, partnerships, e commerce and digital strategies.
- The role drives both brand equity and measurable commercial performance across Rooms, Restaurants, Wellness and ancillary revenue streams.
Strategy, Positioning & Commercial Planning
- Develop and execute the annual marketing, communications and digital marketing strategy.
- Act as guardian of the hotel's Cultural Link and positioning framework.
- Contribute actively to strategic planning, budgeting and forecasting processes.
- Define annual digital revenue targets for direct and indirect channels.
- Build annual digital marketing plans and budgets.
- Identify strategic partnerships, collaborations and cultural opportunities.
- Work closely with Revenue Management and Sales teams.
Marketing, Communications & Public Relations
- Lead the hotel's integrated marketing, communications and PR strategy.
- Oversee media relations, brand campaigns, partnerships, storytelling and activations.
- Build and maintain strong relationships with media, tourism stakeholders, luxury partners.
- Drive local, regional and international visibility through impactful storytelling.
- Manage content direction including photography, videography, editorial storytelling.
- Manage external agencies, creative partners, photographers, videographers.
Digital Marketing & E Commerce
- Own the full e commerce and digital strategy across direct and indirect channels.
- Drive direct performance through hotel websites, booking engine and wider direct channel.
- Own the indirect channel strategy, managing visibility, content and commercial terms.
- Own the paid media budget and channel mix across SEM, metasearch, display, social, and OTA.
- Oversee CRM initiatives, database growth, segmentation and guest lifecycle communications.
- Hold digital campaigns and agencies accountable for measurable ROI.
- Own digital measurement and attribution, analytics, tracking and dashboards.
Social Media & Content Strategy
- Define and oversee the hotel's social media strategy.
- Ensure all content reflects luxury standards, visual identity and cultural relevance.
- Identify emerging social trends, creators, influencers and partnership opportunities.
- Lead content planning, creation and publishing across all social channels.
- Monitor and optimise social media performance and audience engagement.
Online Reputation & Guest Engagement
- Manage the hotel's online reputation and guest sentiment across all review platforms.
- Monitor guest feedback and identify opportunities to improve guest experience.
- Work closely with Operations and Guest Relations teams.
- Leverage guest insights and reviews to support marketing and commercial strategies.
Performance Analytics & Market Intelligence
- Analyse campaign performance, website analytics, digital marketing data and market intelligence.
- Monitor competitor activity, tourism trends and luxury consumer behaviour.
- Track key performance indicators including website traffic, engagement, conversion, revenue contribution and ROI.
Qualifications
- Bachelor's degree in Marketing, Communications, Hospitality Management, Business or a related field.
- Minimum 8 10 years' experience in luxury hospitality marketing, communications, digital marketing or e commerce leadership roles.
- Proven experience leading integrated marketing, communications and digital strategies within a luxury hospitality or lifestyle environment.
- Strong understanding of luxury brand positioning, storytelling and guest engagement.
- Strong commercial acumen with ability to translate brand initiatives into measurable business results.
- Strong understanding of SEO, SEM, CRM, social media, website management and digital marketing platforms.
- Experience managing PR agencies, creative partners, digital agencies and production suppliers.
- Excellent communication, presentation and stakeholder management skills.
- Ability to manage multiple priorities in a fast paced environment.
- Fluent in English and Arabic.
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