Director of Commercial
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Key skills for this role
About the Role
Lead commercial strategy, drive revenue growth, manage sales and marketing, and develop talent in luxury hospitality with strong analytical and leadership skills.
Key Skills for This Role
Responsibilities
- Develop and execute the hotel's overall commercial strategy aligned with business objectives and brand standards
- Lead annual commercial planning including budgeting, forecasting, and business plans
- Identify new revenue opportunities across all business segments and distribution channels
- Lead the Sales function across all market segments including Corporate, Leisure, and MICE
- Provide strategic oversight of Revenue Management to maximize RevPAR, ADR, and occupancy
- Oversee integrated Marketing, Digital, and Communications strategy
- Drive growth across digital channels and ensure strong direct booking performance
- Monitor commercial performance through key metrics and prepare reports
- Lead, coach, and develop a high performing Commercial team
Requirements
- Extensive experience in commercial leadership roles within luxury hospitality
- Proven track record in driving revenue growth and market share
- Strong knowledge of sales, revenue management, marketing, and distribution
- Excellent leadership and team development skills
- Strategic thinking and analytical abilities
Full Job Posting
Job Overview
- Reporting to the General Manager, the Director of Commercial leads the overall commercial strategy of Sofitel Jabal Omar Makkah.
- Drives sustainable revenue growth, market share, profitability, and brand positioning across all business segments.
- Key member of the Executive Committee, providing strategic leadership across Sales, Revenue Management, Marketing, Digital & Communications, Distribution, Reservations, and Business Development.
Key Responsibilities
- Develop and execute the hotel's overall commercial strategy aligned with business objectives, market conditions, and brand standards.
- Lead the annual commercial planning process including budgeting, forecasting, and business plans.
- Identify new revenue opportunities across all business segments and distribution channels.
- Establish short, medium, and long term commercial priorities to maximize profitability and market share.
- Collaborate closely with Operations and Finance to align commercial initiatives.
- Monitor market dynamics, competitor activity, demand patterns, and industry trends.
- Lead the Sales function across all market segments.
- Develop strategic sales plans to maximize business from domestic, regional, and international markets.
- Strengthen relationships with key corporate accounts, travel partners, and government entities.
- Drive proactive business development and account acquisition strategies.
- Provide strategic oversight of Revenue Management to maximize RevPAR, ADR, and occupancy.
- Ensure pricing strategies remain dynamic, competitive, and aligned with market demand.
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