Director of Marketing & Communications
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Key skills for this role
About the Role
Responsible for strategic marketing and communications planning, team leadership, budget management, and enhancing brand visibility in the luxury market.
Key Skills for This Role
Responsibilities
- Formulate and implement comprehensive marketing and communication strategies to elevate the brand and drive business growth
- Lead and mentor a team of marketing and communications professionals, ensuring alignment with strategic goals
- Oversee the marketing budget, ensuring efficient resource allocation and measuring the ROI of initiatives
- Cultivate relationships with media, influencers, and industry partners to boost brand visibility and reputation
- Leverage market research and guest data to refine marketing strategies and enhance engagement
- Expertly handle public relations challenges, safeguarding the brand's reputation and addressing negative perceptions
Requirements
- 7 10 years of progressive Marketing & Communications leadership experience at the unit or cluster level with first tier luxury hotel groups
- Demonstrated success in crafting and executing high impact marketing campaigns and elevating brand prestige in the luxury market
- Advanced degree in Marketing, Communications, Business Administration, or related fields is advantageous
- In depth knowledge of the ultra luxury market, including trends, customer behavior, and competitive dynamics
- Proficiency in digital marketing, social media, CRM systems, and data analytics
Full Job Posting
About the job
- Based at the Emirates palace Mandarin Oriental, Abu Dhabi within the Marketing Department, the Director of Marketing & Communications is responsible for strategically planning, developing, implementing, and budgeting the Hotel's annual marketing and communications initiatives.
- The role oversees all aspects of the marketing and communications plan, including media relations, digital marketing, consumer relationship management, social media, advertising, brand identity and governance, as well as all other marketing activities for the Hotel, to ensure fully integrated campai
- The Director of Marketing & Communications reports to the Director of Commercial Strategy.
As Director of Marketing & Communications, you will be responsible for the follo
- Strategic Oversight: Formulate and implement comprehensive marketing and communication strategies to elevate the brand and drive business growth.
- Team Leadership: Lead and mentor a team of marketing and communications professionals, ensuring alignment with strategic goals.
- Budget Management: Oversee the marketing budget, ensuring efficient resource allocation and measuring the ROI of initiatives.
- Partnership Development: Cultivate relationships with media, influencers, and industry partners to boost brand visibility and reputation.
- Customer Insight: Leverage market research and guest data to refine marketing strategies and enhance engagement.
- Crisis Management: Expertly handle public relations challenges, safeguarding the brand's reputation and addressing negative perceptions.
As Director of Marketing & Communications, we expect from you
- Seasoned Professional: 7 10 years of progressive Marketing & Communications leadership experience at the unit or cluster level with first tier luxury hotel groups.
- Proven Achievements: Demonstrated success in crafting and executing high impact marketing campaigns and elevating brand prestige in the luxury market.
- Educational Qualifications: An advanced degree in Marketing, Communications, Business Administration, or related fields is advantageous, as are specialized certifications in luxury brand management or digital marketing.
Key Competencies and Expertise
- Luxury Market Insight: In depth knowledge of the ultra luxury market, including trends, customer behavior, and competitive dynamics.
- Strategic Vision: Expertise in developing and executing sophisticated marketing strategies that align with the business's luxury brand identity and business objectives.
- Creative Leadership: Skilled in guiding the creation of high end content and campaigns that captivate an affluent audience.
- Brand Stewardship: Proficient in managing and enhancing the hotel's brand image, ensuring consistency across all communication channels.
- Digital Savvy: Strong understanding of digital marketing, social media, CRM systems, and data analytics.
- Business Acumen: Proficient in overseeing various operational aspects within a multifaceted resort complex.
Personal Attributes
- Sophisticated Communication: Maintain an elegant and refined manner in all verbal and written communication reflective of the brand and appealing to all luxury brand stakeholders.
- Innovative Approach: With a forward thinking mindset, stay ahead of industry trends and embrace new strategies to distinguish the resort in a competitive market.
- Cultural Sensitivity: Exhibit awareness and respect for diverse cultural nuances, crucial for an international clientele and team.
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