Director of Marketing & Communications
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Key skills for this role
About the Role
Rixos Marina Abu Dhabi is seeking a Director of Marketing & Communications to lead marketing strategy, brand positioning, and integrated campaigns for a luxury hospitality property.
Key Skills for This Role
Responsibilities
- Lead and develop overall marketing strategy aligned with business goals
- Oversee brand positioning and ensure consistency across all platforms
- Develop and implement integrated marketing campaigns for customer acquisition and retention
- Lead digital marketing efforts including SEO/SEM, social media, content, email, and paid media
- Conduct market research and leverage data analytics for growth opportunities
- Collaborate with sales and revenue management to align marketing with revenue goals
- Manage marketing budget and optimize resource allocation for ROI
- Lead, mentor, and inspire the marketing team
- Manage public relations strategies and brand partnerships
- Track and report campaign performance, providing actionable insights
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or related field; MBA preferred
- Minimum 10 years of marketing experience with at least 5 years in a leadership role
- Experience in hospitality, luxury, or service industry preferred
- Strong leadership and team management skills
- Deep knowledge of digital marketing strategies
- Excellent communication and analytical skills
Full Job Posting
Company Description
- Rixos Marina Abu Dhabi is a luxurious hospitality establishment combining modern elegance with world class amenities.
- Nestled in the heart of Abu Dhabi with a prime waterfront location, offering an unparalleled experience for leisure and business travelers.
Key Responsibilities
- Lead and develop the overall marketing strategy in alignment with Rixos Properties’ business goals.
- Oversee and refine the brand’s positioning, ensuring consistency and alignment with the company’s mission and values.
- Develop and implement integrated marketing campaigns to drive customer acquisition, engagement, and retention.
- Lead digital marketing efforts including SEO/SEM, social media, content marketing, email campaigns, and paid media.
- Leverage market research, data analytics, and customer insights to identify growth opportunities.
- Work closely with senior leadership, sales, and revenue management teams to align marketing with revenue goals.
- Develop and manage the marketing budget, ensuring cost effective use of resources to maximize ROI.
- Lead, mentor, and inspire a high performing marketing team.
- Serve as primary point of contact for marketing related matters, presenting strategy and results to executives.
- Track, analyze, and report on performance of all marketing campaigns.
- Manage public relations strategies and work with key partners, influencers, and media outlets.
- Ensure marketing initiatives align with the company’s sustainability goals.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field; MBA preferred.
- Minimum 10 years of marketing experience, with at least 5 years in a leadership role, preferably in hospitality, luxury, or service industry.
- Strong leadership capabilities with experience managing large teams.
- Exceptional strategic thinking and ability to translate business goals into marketing initiatives.
- Deep knowledge of digital marketing strategies including SEO, SEM, social media, content, and email marketing.
- Strong analytical skills with ability to interpret data and make data driven decisions.
- Superior verbal and written communication skills.
- Experience in managing substantial marketing budgets and resources.
Additional Information
- Competitive salary and compensation reflecting industry standards.
- Training and development opportunities.
- Career advancement opportunities within Rixos Hotels group.
- Comprehensive health insurance coverage.
- Employee recognition programs.
- Policies promoting work life balance, including flexible scheduling where possible.
- Provision of uniforms or dress code guidelines.
- Participation in social events and team building activities.
- Transportation services.
- Wellness programs such as fitness classes or gym access.
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