Director of Marketing & Communications
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Key skills for this role
About the Role
Rixos Marina Abu Dhabi is seeking a Director of Marketing & Communications to lead the overall marketing strategy and brand positioning for the luxury resort. The role involves managing integrated marketing campaigns, digital transformation, market research, and team leadership.
Key Skills for This Role
Responsibilities
- Lead and develop the overall marketing strategy in alignment with Rixos Properties’ business goals
- Manage the marketing department, ensuring effective execution of all marketing initiatives and campaigns across digital, traditional, and experiential channels
- Oversee and refine the brand’s positioning, ensuring consistency and alignment with the company’s mission, values, and target market
- Develop and implement integrated marketing campaigns to drive customer acquisition, engagement, and retention
- Lead the digital marketing efforts, ensuring a robust online presence through SEO/SEM, social media, content marketing, email campaigns, and paid media
- Leverage market research, data analytics, and customer insights to stay ahead of industry trends and identify opportunities for growth
- Work closely with senior leadership, sales, and revenue management teams to align marketing efforts with revenue goals
- Develop and manage the marketing budget, ensuring cost effective use of resources to maximize ROI
- Lead, mentor, and inspire a high performing marketing team
- Manage public relations strategies and work with key partners, influencers, and media outlets to expand brand reach
- Ensure that marketing initiatives align with the company’s sustainability goals
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; MBA or equivalent advanced degree is highly preferred
- Minimum of 10 years of marketing experience, with at least 5 years in a leadership role, preferably in the hospitality, luxury, or service industry
- Strong leadership capabilities with experience managing large teams, influencing cross functional teams, and driving organizational change
- Exceptional ability to think strategically and translate business goals into effective marketing initiatives and campaigns
- Deep knowledge of digital marketing strategies, including SEO, SEM, social media marketing, content marketing, and email marketing
- A forward thinking, innovative mindset with the ability to develop creative marketing solutions that drive brand growth and engagement
- Strong analytical skills with the ability to interpret data, measure campaign performance, and make data driven decisions
- Superior verbal and written communication skills
- Experience in managing substantial marketing budgets and resources, with a track record of maximizing ROI
Full Job Posting
Company Description
- Rixos Marina Abu Dhabi is a luxurious hospitality establishment that seamlessly combines modern elegance with world class amenities.
- Nestled in the heart of Abu Dhabi, our resort offers an unparalleled experience for both leisure and business travelers.
- With a prime waterfront location, Rixos Marina Abu Dhabi sets itself apart as a premier destination for those seeking a blend of sophistication, comfort, and personalized service.
Key Responsibilities
- Leadership & Strategy Development: Lead and develop the overall marketing strategy in alignment with Rixos Properties’ business goals. Manage the marketing department, ensuring effective execution of all marketing initiatives and campaigns across digital, traditional, and experiential channels.
- Brand Vision & Positioning: Oversee and refine the brand’s positioning, ensuring consistency and alignment with the company’s mission, values, and target market. Drive brand awareness and maintain a strong brand identity across all platforms and touchpoints.
- Integrated Marketing Campaigns: Develop and implement integrated marketing campaigns to drive customer acquisition, engagement, and retention. Ensure that all marketing campaigns are cohesive, well executed, and deliver measurable results.
- Digital Transformation: Lead the digital marketing efforts, ensuring a robust online presence through SEO/SEM, social media, content marketing, email campaigns, and paid media. Foster innovation in digital marketing practices and lead the company’s digital transformation initiatives.
- Market Research & Insights: Leverage market research, data analytics, and customer insights to stay ahead of industry trends, understand audience needs, and identify opportunities for growth and market penetration.
- Cross functional Collaboration: Work closely with senior leadership, sales, and revenue management teams to align marketing efforts with revenue goals and business objectives. Ensure strong communication and collaboration across departments.
- Budget & Resource Management: Develop and manage the marketing budget, ensuring cost effective use of resources to maximize ROI. Optimize resource allocation across all marketing initiatives.
- Team Leadership & Development: Lead, mentor, and inspire a high performing marketing team. Promote a culture of creativity, collaboration, and innovation. Provide guidance and professional development opportunities to team members.
- Stakeholder Communication: Serve as the primary point of contact for marketing related matters, presenting strategy, updates, and results to senior executives and stakeholders.
- Performance Monitoring & Reporting: Track, analyze, and report on the performance of all marketing campaigns. Provide actionable insights to continuously improve and optimize marketing efforts.
- Public Relations & Brand Partnerships: Manage public relations strategies and work with key partners, influencers, and media outlets to expand brand reach and maintain a positive brand reputation.
- Sustainability Integration: Ensure that marketing initiatives align with the company’s sustainability goals by promoting eco friendly and ethical practices through marketing strategies.
Qualifications
- Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. MBA or equivalent advanced degree is highly preferred.
- Experience: Minimum of 10 years of marketing experience, with at least 5 years in a leadership role, preferably in the hospitality, luxury, or service industry.
- Leadership Skills: Strong leadership capabilities with experience managing large teams, influencing cross functional teams, and driving organizational change.
- Strategic Thinking: Exceptional ability to think strategically and translate business goals into effective marketing initiatives and campaigns.
- Digital Marketing Expertise: Deep knowledge of digital marketing strategies, including SEO, SEM, social media marketing, content marketing, and email marketing.
- Creativity & Innovation: A forward thinking, innovative mindset with the ability to develop creative marketing solutions that drive brand growth and engagement.
- Analytical & Data Driven: Strong analytical skills with the ability to interpret data, measure campaign performance, and make data driven decisions.
- Excellent Communication: Superior verbal and written communication skills, capable of articulating marketing strategies and results to senior leadership and external partners.
- Budget & Resource Management: Experience in managing substantial marketing budgets and resources, with a track record of maximizing ROI.
Additional Information
- Competitive Salary and Compensation
- Training and Development Opportunities
- Career Advancement
- Health and Wellness Benefits
- Employee Recognition Programs
- Work Life Balance
- Uniforms and Dress Code
- Social Events and Activities
- Transportation Services
- Employee Wellness Programs
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