Director of Marketing & Communications
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Key skills for this role
About the Role
Emirates Palace Mandarin Oriental, Abu Dhabi seeks a Director of Marketing & Communications to strategically plan and execute marketing and communications initiatives for the luxury hotel.
Key Skills for This Role
Responsibilities
- Formulate and implement comprehensive marketing and communication strategies to elevate the brand and drive business growth
- Lead and mentor a team of marketing and communications professionals, ensuring alignment with strategic goals
- Oversee the marketing budget, ensuring efficient resource allocation and measuring the ROI of initiatives
- Cultivate relationships with media, influencers, and industry partners to boost brand visibility and reputation
- Leverage market research and guest data to refine marketing strategies and enhance engagement
- Expertly handle public relations challenges, safeguarding the brand’s reputation and addressing negative perceptions
Requirements
- 7 10 years of progressive Marketing & Communications leadership experience at the unit or cluster level with first tier luxury hotel groups
- Demonstrated success in crafting and executing high impact marketing campaigns and elevating brand prestige in the luxury market
- Advanced degree in Marketing, Communications, Business Administration, or related fields is advantageous
- In depth knowledge of the ultra luxury market, including trends, customer behavior, and competitive dynamics
- Expertise in developing and executing sophisticated marketing strategies that align with luxury brand identity and business objectives
- Skilled in guiding the creation of high end content and campaigns that captivate an affluent audience
- Proficient in managing and enhancing the hotel's brand image, ensuring consistency across all communication channels
- Strong understanding of digital marketing, social media, CRM systems, and data analytics
- Proficient in overseeing various operational aspects within a multifaceted resort complex
Full Job Posting
Overview
- Emirates Palace Mandarin Oriental, Abu Dhabi is looking for a Director of Marketing & Communications to join our Marketing team.
About the Company
- Mandarin Oriental is the award winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world.
- Emirates Palace Mandarin Oriental, Abu Dhabi is the definition of an unrivalled Arabian fantasy, with a 1.3km pristine private beach, landscaped pools and a private marina.
Key Responsibilities
- Strategic Oversight: Formulate and implement comprehensive marketing and communication strategies to elevate the brand and drive business growth.
- Team Leadership: Lead and mentor a team of marketing and communications professionals, ensuring alignment with strategic goals.
- Budget Management: Oversee the marketing budget, ensuring efficient resource allocation and measuring the ROI of initiatives.
- Partnership Development: Cultivate relationships with media, influencers, and industry partners to boost brand visibility and reputation.
- Customer Insight: Leverage market research and guest data to refine marketing strategies and enhance engagement.
- Crisis Management: Expertly handle public relations challenges, safeguarding the brand’s reputation and addressing negative perceptions.
Qualifications
- Seasoned Professional: 7 10 years of progressive Marketing & Communications leadership experience at the unit or cluster level with first tier luxury hotel groups.
- Proven Achievements: Demonstrated success in crafting and executing high impact marketing campaigns and elevating brand prestige in the luxury market.
- Educational Qualifications: An advanced degree in Marketing, Communications, Business Administration, or related fields is advantageous, as are specialized certifications in luxury brand management or digital marketing.
Key Competencies and Expertise
- Luxury Market Insight: In depth knowledge of the ultra luxury market, including trends, customer behavior, and competitive dynamics.
- Strategic Vision: Expertise in developing and executing sophisticated marketing strategies that align with the business’s luxury brand identity and business objectives.
- Creative Leadership: Skilled in guiding the creation of high end content and campaigns that captivate an affluent audience.
- Brand Stewardship: Proficient in managing and enhancing the hotel's brand image, ensuring consistency across all communication channels.
- Digital Savvy: Strong understanding of digital marketing, social media, CRM systems, and data analytics.
- Business Acumen: Proficient in overseeing various operational aspects within a multifaceted resort complex.
Personal Attributes
- Sophisticated Communication: Maintain an elegant and refined manner in all verbal and written communication reflective of the brand and appealing to all luxury brand stakeholders.
- Innovative Approach: With a forward thinking mindset, stay ahead of industry trends and embrace new strategies to distinguish the resort in a competitive market.
- Cultural Sensitivity: Exhibit awareness and respect for diverse cultural nuances, crucial for an international clientele and team.
Our Commitment to You
- Learning & Development: We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
- MOstay: The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
- Health & Colleague Wellness: A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
- Retirement Plans: We offer different retirement plans depending on the length of your service and your role.
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