Director of Marketing and Communications
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Key skills for this role
About the Role
Reporting to the General Manager, responsibilities and essential job functions include but are not limited to the following: Manage all activity within the marketing and public.
Key Skills for This Role
Responsibilities
- Manage all activity within the marketing and public relations department, ensuring all brand standards are followed
- Serve as the hotel's primary brand ambassador, ensuring that brand guidelines are followed
- Develop the hotel's communication strategies and execute marketing, public relations and marketing campaigns in conjunction with Sales, Spa, Food and Beverage departments
- Plan and oversee the hotel's advertising and promotional activities, including print, electronic, radio, social and direct mail
- Develop promotional materials, including printed collaterals
- Provide key messaging support for media interviews and for reputation management issues i.e. crisis communications
- Develop and deliver insightful strategies and presentations to the executive committee and business departments
- Update and regularly review all hotels restaurant and spa listings in both print and electronic media
- Work with digital marketing to develop compelling consumer and media content
Requirements
- Experience in marketing and public relations within the hospitality industry
- Knowledge of brand standards and guidelines
- Strong communication and presentation skills
- Ability to develop and execute marketing campaigns
- Experience with digital marketing and social media
Full Job Posting
Responsibilities
- Manage all activity within the marketing and public relations department, ensuring all brand standards are followed.
- Serve as the hotel s primary brand ambassador, ensuring that brand guidelines are followed.
- Develop the hotel s communication strategies and execute the marketing, public relations and marketing campaigns in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure.
- This includes but is not limited to the following: Hotel photography, Creative direction for advertisements, PR pitch calendars and tactical activities, Development and dissemination of media releases/minimum 2 per month, Guest and sales collateral pieces
- Build brand partnerships and generate consumer event activations at the property level.
- Research, analyze and monitor financial, technological and demographic factors so that market opportunities may be capitalized on.
- Plan and oversee the hotel s advertising and promotional activities, including print, electronic, radio, social and direct mail.
- Develop promotional materials, which including printed collaterals
- Provide key messaging support for media interviews and for reputation management issues i.e. crisis communications.
- Develop and deliver insightful strategies and presentations to the executive committee and business departments where appropriate.
- Update and regularly review all hotels restaurant and spa listings in both print and electronic media.
- Work with digital marketing to develop compelling consumer and media content.
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