Director of Ecommerce and Digital Marketing
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Key skills for this role
About the Role
Responsible for e-commerce and digital marketing strategies, managing websites, OTAs, and social media to drive revenue and enhance guest engagement.
Key Skills for This Role
Full Job Posting
Overview
- Reporting to the Commercial Director, the Director of E-commerce and Digital Marketing is accountable for the ecommerce & digital performance of the hotel.
- He / She will be determining strategic goals and tactical efforts, which drive revenue to the hotel on all streams: Rooms, F&B, MICE, Spa & other ancillaries.
- Working hand in hand with the Commercial Director and Director of Revenue to ensure a cohesive across all business channels and with revenue goals.
- This role involves managing the hotel websites, OTAs, CRM, digital marketing and social media campaigns to ensure consistent and effective online engagement with potential and existing guests.
- Key responsibilities, among others:
- Strategic planning:
- Define yearly revenue target on ecommerce for both direct & indirect channels.
- Play an active role in the Strategic Planning, Marketing Plan and budgeting processes, and be able to challenge the strategy.
- Build Digital yearly plan and budget covering all digital channels and levers (Direct and Indirect).
Website Management
- Oversee the design, functionality, and content of the hotel website (All.com / Brand.com / Standalone).
- Ensure the websites is optimized for SEO and user experience.
- Regularly update the site with current promotions, events, and relevant content to push Rooms, F&B outlets and MICE.
Otas
- Manage relationships with Online Travel Agencies (OTAs) such as Booking.com, Expedia, etc.
- Coordinate OTA strategy together with the Director of Revenue.
- Optimize listings and manage content on all third-party websites.
- Monitor and analyze performance metrics to enhance visibility and conversions.
- Activate and manage digital tools on OTAs platforms (Booking.com Sponsored Ads, Expedia Travel Ads, Packages, Visibility Boosters, etc.)
Digital Marketing
- Develop and implement comprehensive digital marketing strategies, including SEO, content and email marketing with focus on Rooms, F&B outlets and MICE.
- Coordinate with the marketing team to ensure brand consistency across all digital platforms (images, videos, descriptions, offers, etc.)
- Handle the email Marketing with the third-party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines.
- Manage hotel s online reputation to identify areas for improvement in guest experience.
- Work with the guest relations team to address any online guest complaints or issues promptly.
Social Media Management
- Develop and execute social media strategies together with a marketing team to enhance brand awareness and engagement.
- Create and curate content for platforms such as Facebook and Instagram.
- Monitor social media channels coverage and performance.
Data Analysis And Reporting
- Analyze data from various digital platforms to track performance and identify opportunities for improvement.
- Measure and report the performance of all digital marketing campaigns and assess against goals.
- Prepare regular reports on key metrics, such as website traffic, conversion rates, and revenue generated from digital channels.
- Monitor third party intelligence sources to identify revenue opportunities (OTA, GDS, market studies, web tools and levers).
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