Director of Ecommerce and Digital Marketing
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
AccorHotel seeks a Director of E-commerce and Digital Marketing to drive revenue across Rooms, F&B, MICE, and Spa through strategic ecommerce and digital performance. The role involves managing hotel websites, OTAs, CRM, digital marketing, and social media campaigns to enhance online engagement and revenue.
Key Skills for This Role
Responsibilities
- Define yearly revenue targets on ecommerce for direct and indirect channels
- Oversee hotel website design, functionality, and content optimization for SEO and user experience
- Manage relationships with OTAs and coordinate strategy with Director of Revenue
- Develop and implement digital marketing strategies including SEO, content, and email marketing
- Execute social media strategies to enhance brand awareness and engagement
- Analyze data from digital platforms to track performance and identify improvement opportunities
Requirements
- Experience in ecommerce and digital marketing leadership
- Proven ability to drive revenue across multiple streams
- Strong knowledge of SEO, content marketing, email marketing, and social media
- Experience managing OTAs and digital marketing campaigns
- Analytical skills to track and report performance metrics
Full Job Posting
Role Overview
- Reporting to the Commercial Director, the Director of E commerce and Digital Marketing is accountable for the ecommerce & digital performance of the hotel.
- Determines strategic goals and tactical efforts to drive revenue on all streams: Rooms, F&B, MICE, Spa & other ancillaries.
- Works with Commercial Director and Director of Revenue to ensure cohesion across business channels and revenue goals.
Key Responsibilities
- Define yearly revenue target on ecommerce for both direct & indirect channels.
- Play an active role in Strategic Planning, Marketing Plan and budgeting processes.
- Build Digital yearly plan and budget covering all digital channels and levers.
- Oversee the design, functionality, and content of the hotel website.
- Ensure websites are optimized for SEO and user experience.
- Regularly update the site with current promotions, events, and relevant content.
- Manage relationships with OTAs such as Booking.com, Expedia, etc.
- Coordinate OTA strategy together with the Director of Revenue.
- Optimize listings and manage content on all third party websites.
- Monitor and analyze performance metrics to enhance visibility and conversions.
- Activate and manage digital tools on OTAs platforms.
- Develop and implement comprehensive digital marketing strategies including SEO, content and email marketing.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at AccorHotel
Director of Housekeeping
Makkah Al Mukarramah, KSA
The Director of Housekeeping is responsible for leading the overall housekeeping operation of Sofitel Jabal Omar Makkah, ensuring the highest standards of cleanliness, presentat...
Director of Food & Beverage
Makkah Al Mukarramah, KSA
The Director of Food & Beverage is responsible for leading the overall Food & Beverage strategy and operations of Sofitel Jabal Omar Makkah, ensuring exceptional culinary experi...
Demi Chef - Indian
Al Madina Al Munawarah, KSA
We are seeking a talented and passionate Demi Chef specializing in Indian cuisine to join our culinary team in Madinah, Saudi Arabia. As a key member of our kitchen staff, you w...
Junior Sous Chef
Abu Dhabi, UAE
AccorHotel seeks an enthusiastic Junior Sous Chef to support food preparation, maintain quality standards, and lead kitchen operations in Abu Dhabi. The role involves supervising junior staff, menu planning, inventory ma
Food & Beverage Supervisor
Saudi Arabia, KSA
Supervise and coordinate all food and beverage staff, including servers, bartenders, and kitchen personnel, ensuring adherence to company standards and service protocols Maintai...
Sous Chef
Abu Dhabi, UAE
AccorHotel seeks an experienced Sous Chef to lead kitchen operations in Abu Dhabi, working closely with the Executive Chef to maintain food quality and mentor staff. Responsibilities include menu planning, inventory mana
Cabana Waiter
Abu Dhabi, UAE
AccorHotel in Abu Dhabi is seeking a professional Cabana Waiter to deliver exceptional service to guests at cabana facilities. Responsibilities include taking orders, serving beverages and light refreshments, and maintai
Director of Culinary
Saudi Arabia, KSA
The Director of Culinary is responsible for leading and overseeing all culinary operations at Sofitel Jabal Omar Makkah, ensuring the highest standards of food quality, creativi...
Director of Housekeeping
Makkah Al Mukarramah, KSA
Director of Food & Beverage
Makkah Al Mukarramah, KSA
Demi Chef - Indian
Al Madina Al Munawarah, KSA
Junior Sous Chef
Abu Dhabi, UAE
Food & Beverage Supervisor
Saudi Arabia, KSA
Sous Chef
Abu Dhabi, UAE
Cabana Waiter
Abu Dhabi, UAE
Director of Culinary
Saudi Arabia, KSA