Director Ecom Consumer Experience & Engagement EM (Location: UAE & South Africa)
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
adidas is seeking a Director eCommerce Consumer Experience & Engagement for Emerging Markets to define and lead the Consumer Engagement, Digital Consumer Experience, and SEO strategy.
Key Skills for This Role
Responsibilities
- Define and lead the Consumer Engagement & Experience strategy across Emerging Markets, ensuring alignment with Clusters, business priorities and Global direction
- Drive consumer centric engagement, personalization and digital experience across omnichannel touchpoints
- Establish strategic roadmaps, KPIs and governance frameworks that support engagement, loyalty and conversion
- Define and lead the SEO strategy across Emerging Markets, owning organic visibility, traffic and conversion
- Drive technical SEO, on page and content optimization, site architecture and page experience
- Establish SEO performance frameworks, forecasting and reporting that link organic search to commercial outcomes
- Lead the development of consumer insights, analytics and reporting frameworks to drive data led decision making
- Drive audience strategy, segmentation, personalization and lifecycle communications to deliver relevant consumer experiences
- Optimize end to end consumer journeys, from organic discovery through to loyalty, using testing and experimentation
- Establish governance of processes, performance routines and operational frameworks that ensure consistent execution across markets
- Build, lead and develop a high performing team, fostering a collaborative, consumer centric and performance driven culture
Requirements
- Bachelor's degree in Business, Marketing, Economics, Digital Commerce or related discipline
- 10+ years of experience across Consumer Engagement, CRM, Loyalty, eCommerce, SEO, Consumer Experience or related Digital functions
- Proven leadership experience within a matrixed international environment
- Demonstrated success driving consumer growth, engagement, organic search performance and digital business performance
- Strong understanding of Consumer Engagement, CRM, Membership, Personalization, Consumer Experience, SEO and Digital Commerce
- Solid command of SEO fundamentals: technical, on page and content optimization, search analytics and tooling
- AI literacy: practical understanding of how AI and generative tools apply to consumer experience, personalization, search and team productivity
- Strategic and data driven mindset with the ability to translate insights into business outcomes
- Experience developing and executing consumer centric strategies across digital channels
- Strong stakeholder management and influencing skills within complex matrix organizations
- Knowledge of segmentation, lifecycle communications, experimentation and optimization methodologies
- Strong communication, project management and leadership capabilities
Full Job Posting
Purpose & Overall Relevance for the Organization
- The Director eCommerce Consumer Experience & Engagement EM is responsible for defining and leading the Consumer Engagement, Digital Consumer Experience and Organic Search (SEO) strategy across Emerging Markets.
- The role drives a consumer centric and data led approach across Digital Experience, Membership, Personalization and SEO, leveraging consumer insights and analytics to improve discoverability, experience, engagement, conversion, loyalty and consumer lifetime value.
- By owning organic search alongside experience and engagement, the role connects how consumers find, navigate and stay loyal to adidas across the full digital journey.
Key Responsibilities
- Define and lead the Consumer Engagement & Experience strategy across Emerging Markets, ensuring alignment with Clusters, business priorities and Global direction.
- Drive consumer centric engagement, personalization and digital experience across omnichannel touchpoints.
- Establish strategic roadmaps, KPIs and governance frameworks that support engagement, loyalty and conversion.
- Define and lead the SEO strategy across Emerging Markets, owning organic visibility, traffic and conversion as a core driver of consumer acquisition and the broader digital experience.
- Drive technical SEO, on page and content optimization, site architecture and page experience in close partnership with platform, content and Brand teams.
- Establish SEO performance frameworks, forecasting and reporting that link organic search to commercial outcomes.
- Lead the development of consumer insights, analytics and reporting frameworks to drive data led decision making and performance improvement.
- Drive audience strategy, segmentation, personalization and lifecycle communications to deliver relevant consumer experiences across channels.
- Optimize end to end consumer journeys, from organic discovery through to loyalty, using testing, experimentation and continuous improvement.
- Establish governance of processes, performance routines and operational frameworks that ensure consistent execution across markets.
- Build, lead and develop a high performing team, fostering a collaborative, consumer centric and performance driven culture.
Knowledge, Skills & Abilities
- Strong understanding of Consumer Engagement, CRM, Membership, Personalization, Consumer Experience, SEO and Digital Commerce.
- Solid command of SEO fundamentals: technical, on page and content optimization, search analytics and tooling and awareness of how AI driven search is reshaping organic discovery.
- AI literacy: practical understanding of how AI and generative tools apply to consumer experience, personalization, search and team productivity.
- Strategic and data driven mindset with the ability to translate insights into business outcomes.
- Experience developing and executing consumer centric strategies across digital channels.
- Strong stakeholder management and influencing skills within complex matrix organizations.
- Knowledge of segmentation, lifecycle communications, experimentation and optimization methodologies.
- Strong communication, project management and leadership capabilities.
Requisite Education & Experience / Minimum Qualifications
- Bachelor's degree in Business, Marketing, Economics, Digital Commerce or related discipline.
- 10+ years of experience across Consumer Engagement, CRM, Loyalty, eCommerce, SEO, Consumer Experience or related Digital functions.
- Proven leadership experience within a matrixed international environment.
- Demonstrated success driving consumer growth, engagement, organic search performance and digital business performance.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at adidas
Senior Director HR Strategy and Projects EM
Dubai, UAE
Adidas seeks a Senior Director HR Business Transformation & Head Office to drive cultural and business transformation for the Emerging Markets organization. The role involves leading organizational development, managing
Senior Director HR Strategy and Projects EM
Dubai, UAE
adidas seeks a Senior Director HR Strategy and Projects for Emerging Markets to drive cultural and business transformation. The role involves leading organizational development, managing complex projects, and acting as s
Senior Specialist Order Book Fulfilment, EMC
Dubai, UAE
adidas seeks a Senior Specialist Order Book Fulfilment to drive order book execution activities in Dubai. The role ensures sales demand is fulfilled on time and in full, manages order book collection, analyzes availabili
Human Resources Operation Trainee - Tamheer
Riyadh, KSA
adidas is offering a Tamheer program opportunity for a Human Resources Operation Trainee in Riyadh. You will assist with onboarding, employee engagement, and HR administrative tasks. Requires a bachelor's degree in HR or
Store Manager - Salea Associate - Tabuk مدير معرض و ممثل مبيعات تبوك
Jiddah, KSA
adidas is hiring a Store Manager and Sales Associate for its Tabuk location. The role involves driving sales, delivering exceptional customer service, executing store operations, and maintaining brand standards. Candidat
Senior Specialist Omni DTC UAE
Dubai, UAE
adidas is hiring a Senior Specialist Omni DTC UAE to drive brand excellence and improve sell-through at point of sale. You will plan and execute retail calendars, implement global ISC strategies, and lead omni-channel ma
Senior Specialist Omni DTC UAE
Dubai, UAE
adidas is looking for a Senior Specialist Omni DTC UAE to drive brand excellence and improve sell-through at point of sale by implementing brand and product presentation across channels. The role involves planning retail
HR Co-op Internship - Riyadh
Riyadh, KSA
adidas offers an HR Co-op Internship at its head office in Riyadh, starting in August or September. Interns assist with HR activities and administrative tasks. Candidates should be currently pursuing a degree in HR or a
Senior Director HR Strategy and Projects EM
Dubai, UAE
Senior Director HR Strategy and Projects EM
Dubai, UAE
Senior Specialist Order Book Fulfilment, EMC
Dubai, UAE
Human Resources Operation Trainee - Tamheer
Riyadh, KSA
Store Manager - Salea Associate - Tabuk مدير معرض و ممثل مبيعات تبوك
Jiddah, KSA
Senior Specialist Omni DTC UAE
Dubai, UAE
Senior Specialist Omni DTC UAE
Dubai, UAE
HR Co-op Internship - Riyadh
Riyadh, KSA