Director Ecom Consumer Experience & Engagement EM (Location: UAE & South Africa)
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Key skills for this role
About the Role
adidas seeks a Director to lead Consumer Engagement, Digital Experience, and SEO strategy across Emerging Markets. The role drives a consumer-centric, data-led approach to improve discoverability, engagement, conversion, and loyalty, requiring strong leadership in a matrixed environment.
Key Skills for This Role
Responsibilities
- Define and lead the Consumer Engagement & Experience strategy across Emerging Markets
- Drive consumer centric engagement, personalization and digital experience across omnichannel touchpoints
- Define and lead the SEO strategy across Emerging Markets
- Lead development of consumer insights, analytics and reporting frameworks
- Drive audience strategy, segmentation, personalization and lifecycle communications
- Establish governance of processes, performance routines and operational frameworks
- Build, lead and develop a high performing team
Requirements
- Bachelor's degree in Business, Marketing, Economics, Digital Commerce or related discipline
- 10+ years of experience across Consumer Engagement, CRM, Loyalty, eCommerce, SEO, Consumer Experience or related Digital functions
- Proven leadership experience within a matrixed international environment
- Strong understanding of Consumer Engagement, CRM, Membership, Personalization, Consumer Experience, SEO and Digital Commerce
- Solid command of SEO fundamentals: technical, on page and content optimization, search analytics and tooling
- Strategic and data driven mindset
- Strong stakeholder management and influencing skills
Full Job Posting
Purpose & Overall Relevance
- The Director eCommerce Consumer Experience & Engagement EM is responsible for defining and leading the Consumer Engagement, Digital Consumer Experience and Organic Search (SEO) strategy across Emerging Markets.
- The role drives a consumer centric and data led approach across Digital Experience, Membership, Personalization and SEO.
Key Responsibilities
- Define and lead the Consumer Engagement & Experience strategy across Emerging Markets.
- Drive consumer centric engagement, personalization and digital experience across omnichannel touchpoints.
- Define and lead the SEO strategy across Emerging Markets.
- Lead development of consumer insights, analytics and reporting frameworks.
- Drive audience strategy, segmentation, personalization and lifecycle communications.
- Establish governance of processes, performance routines and operational frameworks.
- Build, lead and develop a high performing team.
Knowledge, Skills & Abilities
- Strong understanding of Consumer Engagement, CRM, Membership, Personalization, Consumer Experience, SEO and Digital Commerce.
- Solid command of SEO fundamentals: technical, on page and content optimization, search analytics and tooling.
- AI literacy: practical understanding of how AI and generative tools apply to consumer experience, personalization, search and team productivity.
- Strategic and data driven mindset with the ability to translate insights into business outcomes.
- Experience developing and executing consumer centric strategies across digital channels.
- Strong stakeholder management and influencing skills within complex matrix organizations.
- Knowledge of segmentation, lifecycle communications, experimentation and optimization methodologies.
- Strong communication, project management and leadership capabilities.
Requisite Education & Experience / Minimum Qualifications
- Bachelor's degree in Business, Marketing, Economics, Digital Commerce or related discipline.
- 10+ years of experience across Consumer Engagement, CRM, Loyalty, eCommerce, SEO, Consumer Experience or related Digital functions.
- Proven leadership experience within a matrixed international environment.
- Demonstrated success driving consumer growth, engagement, organic search performance and digital business performance.
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