Director, Digital (UX/UI)
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Key skills for this role
About the Role
Kerzner International seeks a Director of Digital UI/UX to define and lead the digital experience strategy across its global brand portfolio. The role owns end-to-end experience vision, design quality, and user-centered execution.
Key Skills for This Role
Responsibilities
- Define and own Kerzner's global digital experience strategy across web, mobile, booking, and supporting platforms
- Translate brand, guest, and business objectives into clear experience principles and design direction
- Ensure consistency of experience across brands while allowing for brand specific expression
- Act as the senior design authority for all guest facing digital experience
- Lead the design of end to end guest journeys across discovery, inspiration, booking, and post booking touchpoints
- Drive continuous experience optimisation to improve usability, engagement, and conversion
- Establish, evolve, and govern Kerzner's digital design systems, component libraries, and experience standards
- Define UX/UI best practices, accessibility standards, and quality benchmarks
- Own user research practices, including qualitative and quantitative research, usability testing, and journey validation
- Partner closely with Digital Products, Technology, Marketing, Brand, and Content teams
Requirements
- Experience defining and leading digital experience strategy
- Expertise in UX/UI design and design systems
- Proficiency in industry standard tools (e.g., Figma)
- Strong leadership and cross functional collaboration skills
Full Job Posting
Job Summary
- The Director Digital UI/UX is accountable for defining and leading Kerzner International's digital experience strategy and design execution across the global brand portfolio, including Atlantis, One&Only, SIRO, and Rare Finds.
- The role owns the end to end experience, vision, design quality, and user centred execution across all digital products and channels, ensuring guest journeys are intuitive, premium, accessible, and conversion effective.
- Acting as the design authority for digital experience, the Director Digital UI/UX establishes experience principles, design systems, and optimisation practices that consistently translate brand intent into high quality digital interactions.
- The Director Digital UI/UX works in close partnership with the Director Digital Products, who owns commercial outcomes, prioritisation, and platform decisions.
Key Responsibilities
- Define and own Kerzner's global digital experience strategy across web, mobile, booking, and supporting platforms
- Translate brand, guest, and business objectives into clear experience principles and design direction
- Ensure consistency of experience across brands while allowing for brand specific expression where required
- Act as the senior design authority for all guest facing digital experience
- Lead the design of end to end guest journeys across discovery, inspiration, booking, and post booking touchpoints
- Drive continuous experience optimisation to improve usability, engagement, and conversion
- Partner with the Director Digital Products to align experience led optimisation initiatives with commercial priorities and targets
- Balance guest centric design with performance, scalability, and delivery constraints
- Establish, evolve, and govern Kerzner's digital design systems, component libraries, and experience standards
- Define UX/UI best practices, accessibility standards, and quality benchmarks
- Ensure consistent application of design standards across internal teams, agencies, and partners
- Review and approve experience and design decisions for major initiatives and releases
Ways of Working
- The Director Digital UI/UX and Director Digital Products operate as peer leaders within the Digital & Technology leadership team.
- The Director Digital UI/UX owns experience strategy, design quality, and user centred execution, while the Director Digital Products owns commercial outcomes, prioritisation, platform strategy, and technical decision making.
- Decisions impacting both domains are made collaboratively, with escalation to the Chief Digital & Information Officer where required.
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