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naukri

Director Digital UI/UX

KERZNER INTERNATIONAL LIMITED
Dubai, UAE
Director
3 weeks ago
UX/UI designInteraction designDesign systemsUser researchFigmaAccessibility standards
Free

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UX/UI designInteraction designDesign systems
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Job Summary

  • The Director Digital UI/UX is accountable for defining and leading Kerzner International’s digital experience strategy and design execution across the global brand portfolio, including Atlantis, One&Only, SIRO, and Rare Finds.
  • The role owns the end to end experience, vision, design quality, and user‑centred execution across all digital products and channels, ensuring guest journeys are intuitive, premium, accessible, and conversion effective.
  • Acting as the design authority for digital experience, the Director Digital UI/UX establishes experience principles, design systems, and optimisation practices that consistently translate brand intent into high quality digital interactions.

Key Responsibilities

  • Define and own Kerzner’s global digital experience strategy across web, mobile, booking, and supporting platforms.
  • Translate brand, guest, and business objectives into clear experience principles and design direction.
  • Ensure consistency of experience across brands while allowing for brand specific expression where required.
  • Act as the senior design authority for all guest facing digital experience.
  • Lead the design of end to end guest journeys across discovery, inspiration, booking, and post booking touchpoints.
  • Drive continuous experience optimisation to improve usability, engagement, and conversion.
  • Establish, evolve, and govern Kerzner’s digital design systems, component libraries, and experience standards.
  • Define UX/UI best practices, accessibility standards, and quality benchmarks.
  • Own user research practices, including qualitative and quantitative research, usability testing, and journey validation.
  • Partner closely with Digital Products, Technology, Marketing, Brand, and Content teams.

Skills, Experience & Educational Requirements

  • Bachelor’s or Master’s degree in Design, Human Computer Interaction, Digital Media, or a related field, or equivalent professional experience.
  • 10+ years’ experience in UX/UI, digital experience design, or customer experience roles.
  • 5+ years’ experience leading design teams in complex, global digital environments.
  • Experience in hospitality, luxury, travel, or consumer facing digital platforms preferred.
  • Deep expertise in UX/UI design, interaction design, and experience strategy.
  • Strong experience designing for complex ecosystems including content, commerce, and booking journeys.
  • Proven track record of improving conversion and engagement through experience led design.
  • Strong understanding of accessibility, usability standards, and inclusive design.

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