Digital Marketing Specialist
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Key skills for this role
About the Role
Tech Fortress seeks a Digital Marketing Specialist to plan and execute digital marketing strategies, manage social media campaigns, and analyze web performance. This full-time hybrid role in Dubai requires expertise in digital marketing, social media, and web analytics.
Key Skills for This Role
Responsibilities
- Plan, develop, and execute digital marketing strategies to enhance online presence and drive customer engagement
- Manage social media campaigns
- Analyze web performance and marketing metrics
- Create online marketing initiatives
- Enhance brand visibility
Requirements
- Expertise in Digital Marketing and Online Marketing strategies and tactics
- Proficiency in Social Media Marketing, including creating and managing campaigns
- Strong skills in Web Analytics to measure and optimize campaign performance
- Exceptional Communication skills for creating engaging content and collaborating with teams
- Bachelor's degree in Marketing, Communications, or a related field
- Knowledge of cybersecurity and IT industry trends is a plus
- Experience in data driven decision making and budget management is highly desirable
Full Job Posting
Company Description
- Tech Fortress is a leading provider of Information Security, IT Managed Services, and SaaS Solutions.
- Specializes in protecting businesses against cyber threats such as hackers, malware, and ransomware.
- Focused on implementing proactive measures to ensure clients are well prepared for potential security incidents.
- Committed to delivering tailored solutions that address unique organizational needs.
Role Description
- As a Digital Marketing Specialist at Tech Fortress, you will plan, develop, and execute digital marketing strategies to enhance the company's online presence and drive customer engagement.
- Day to day responsibilities include managing social media campaigns, analyzing web performance and marketing metrics, creating online marketing initiatives, and enhancing brand visibility.
- This is a full time hybrid role based in Dubai, offering flexibility for partial remote work arrangements.
Qualifications
- Expertise in Digital Marketing and Online Marketing strategies and tactics
- Proficiency in Social Media Marketing, including creating and managing campaigns
- Strong skills in Web Analytics to measure and optimize campaign performance
- Exceptional Communication skills for creating engaging content and collaborating with teams
- Bachelor's degree in Marketing, Communications, or a related field
- Knowledge of cybersecurity and IT industry trends is a plus
- Experience in data driven decision making and budget management is highly desirable
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