Digital Marketing Specialist
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Key skills for this role
About the Role
Alliance Prime is hiring a Digital Marketing Specialist to join their on-site team in Dubai. The role combines SEO expertise with broader digital marketing capabilities including social media, paid ads, content, email, and graphic design to drive measurable growth.
Key Skills for This Role
Responsibilities
- Develop and execute on page, off page, and technical SEO strategies to improve organic search rankings and visibility
- Conduct keyword research and competitor analysis to identify growth opportunities
- Optimize website content, meta data, site structure, and internal linking for search performance
- Monitor SEO performance using tools such as Google Search Console, Google Analytics, SEMrush, and report on key metrics
- Plan, create, and manage content across social media platforms (Instagram, LinkedIn, Facebook, TikTok, etc.)
- Run and optimize paid advertising campaigns (SEM/PPC) across Google Ads and Meta Ads Manager
- Write engaging, SEO optimized copy for blogs, ads, websites, and social posts
- Build and manage email marketing campaigns, tracking performance and engagement
- Design eye catching graphics, banners, and visuals for social media, paid ads, and marketing campaigns
- Create and maintain branded templates, layouts, and visual assets across digital and print materials
Requirements
- 2–4 years of experience in digital marketing or a related field
- Solid working knowledge of SEO best practices including on page, off page, and technical SEO
- Hands on experience with SEO/analytics tools (Google Search Console, Google Analytics, SEMrush, or similar) and SEM tools (Google Ads, Meta Ads Manager)
- Strong copywriting and content creation skills
- Strong graphic design skills with proficiency in Adobe Photoshop/Illustrator, Canva, or similar
- Experience with email marketing platforms (Mailchimp, HubSpot, etc.)
- Excellent communication, organization, and time management skills
Full Job Posting
Role Overview
- Alliance Prime is seeking a creative and results driven Digital Marketing Specialist to join our team on site.
- The ideal candidate combines strong SEO expertise with broader digital marketing capabilities — social media, search, content, email, and design — to bring our brand to life and drive measurable growth.
Search Engine Optimization (SEO)
- Develop and execute on page, off page, and technical SEO strategies to improve organic search rankings and visibility.
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Optimize website content, meta data, site structure, and internal linking for search performance.
- Monitor SEO performance using tools such as Google Search Console, Google Analytics, SEMrush, and report on key metrics.
- Stay current with search engine algorithm updates and adjust strategy accordingly.
Digital Marketing & Campaigns
- Plan, create, and manage content across social media platforms (Instagram, LinkedIn, Facebook, TikTok, etc.).
- Run and optimize paid advertising campaigns (SEM/PPC) across Google Ads and Meta Ads Manager to drive traffic and conversions.
- Write engaging, SEO optimized copy for blogs, ads, websites, and social posts.
- Build and manage email marketing campaigns, tracking performance and engagement.
- Monitor analytics across all channels and collaborate with the sales and marketing teams to align with overall brand strategy.
Graphic Design & Visual Content
- Design eye catching graphics, banners, and visuals for social media, paid ads, and marketing campaigns.
- Create and maintain branded templates, layouts, and visual assets across digital and print materials.
- Edit images and produce short form visual content to support campaigns and brand storytelling.
What We're Looking For
- 2–4 years of experience in digital marketing or a related field.
- Solid working knowledge of SEO best practices, including on page, off page, and technical SEO.
- Hands on experience with SEO/analytics tools (Google Search Console, Google Analytics, SEMrush, or similar) and SEM tools (Google Ads, Meta Ads Manager).
- Strong copywriting and content creation skills.
- Strong graphic design skills, with proficiency in Adobe Photoshop/Illustrator, Canva, or similar, and a solid understanding of branding and layout principles.
- Experience with email marketing platforms (Mailchimp, HubSpot, etc.).
- Excellent communication, organization, and time management skills.
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