Digital Marketing Specialist
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Key skills for this role
About the Role
Alliance Prime Accounting and Tax Consultancy seeks a Digital Marketing Executive for a full-time, on-site role in Dubai. The role involves planning and executing digital marketing campaigns, managing social media, and analyzing web performance.
Key Skills for This Role
Responsibilities
- Plan and execute digital marketing campaigns to promote the firm’s accounting and tax services
- Manage social media accounts and create/update web content
- Monitor web analytics, track campaign performance, prepare reports, and recommend improvements
- Coordinate with internal teams to ensure brand consistency across all channels
- Stay up to date with digital marketing trends and competitor activities
Requirements
- Strong marketing skills, including campaign planning, brand positioning, and lead generation
- Effective communication skills
- Experience in social media marketing
- Competence in web content writing
- Proficiency in web analytics tools
- Bachelor's degree in Marketing, Business, Communications, or related field preferred
- Prior experience in a professional services, accounting, or consultancy environment is an advantage
- Ability to work collaboratively with cross functional teams, manage multiple projects, and meet deadlines
- Familiarity with SEO, SEM, and basic design tools (e.g., Canva, Adobe Creative Suite) is beneficial
Full Job Posting
Company Description
- Alliance Prime Accounting and Tax Consultancy is a professional services firm focused on delivering profitable, compliant financial solutions to clients. The team is composed of qualified professionals who provide expert guidance in accounting and tax matters. Alliance Prime is an FTA Certified Tax
Role Description
- The Digital Marketing Executive is a full time, on site role based in Dubai, United Arab Emirates. This role is responsible for planning and executing digital marketing campaigns to promote the firm’s accounting and tax services, including email campaigns, social media activities, and online adverti
Qualifications
- Strong marketing skills, including campaign planning, brand positioning, and lead generation.
- Effective communication skills, with the ability to create clear, professional messaging for diverse audiences.
- Experience in social media marketing, including content scheduling, community engagement, and platform specific strategies.
- Competence in web content writing, with the ability to produce concise and accurate digital copy aligned with brand guidelines.
- Proficiency in web analytics tools to track performance, interpret data, and present actionable insights.
- Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
- Prior experience in a professional services, accounting, or consultancy environment is an advantage.
- Ability to work collaboratively with cross functional teams, manage multiple projects, and meet deadlines.
- Familiarity with SEO, SEM, and basic design tools (e.g., Canva, Adobe Creative Suite) is beneficial.
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