Digital Marketing Manager
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Key skills for this role
About the Role
Robert Half is seeking a Senior Manager, eCommerce & Digital for a globally recognized fashion retail client in Montreal. The role leads digital commercialization strategy across international markets, driving ecommerce growth through performance marketing, CRM, SEO, and omnichannel initiatives.
Key Skills for This Role
Responsibilities
- Develop and execute digital commercialization strategies that drive ecommerce growth across international markets
- Lead initiatives focused on customer acquisition, retention, conversion optimization, and customer lifetime value
- Manage digital marketing performance across paid media, paid social, CRM, SEO, ecommerce, and digital experience
- Monitor KPIs, revenue forecasts, ROI, traffic performance, and marketing scorecards
- Partner with cross functional teams including Marketing, IT, Sales, Operations, Ecommerce, and Account Management
- Support global campaign planning, digital transformation initiatives, and omnichannel growth
- Collaborate with agencies and external partners to optimize marketing investments
- Create digital governance frameworks, best practices, playbooks, and training materials for partner markets
- Support UX improvements, ecommerce merchandising, experimentation, personalization, and A/B testing initiatives
- Coach and mentor team members while fostering a collaborative, accountable culture
Requirements
- 7–10+ years of progressive digital marketing and ecommerce experience
- 2–3 years of leadership or people management experience
- Strong experience within fashion, retail, ecommerce, beauty, lifestyle, apparel, accessories, or similar consumer brands
- Proven success growing online revenue through performance marketing and digital commercialization
- Strong expertise in Google Ads, Paid Media & Paid Social, Google Analytics, CRM & Email Marketing, Marketing Automation, SEO, Ecommerce strategy, Conversion Rate Optimization
- Experience working with agencies and managing external marketing partners
- Excellent analytical skills with ability to interpret performance data and make strategic recommendations
- Experience collaborating with international stakeholders and franchise partners
- Strong communication, leadership, and project management skills
Full Job Posting
Overview
- Our client, a globally recognized leader in the fashion and retail industry, is looking for an experienced Senior Manager, eCommerce & Digital to join their marketing team.
- This is an exciting opportunity for a strategic yet hands on digital marketing leader who thrives in a fast paced, international environment.
Work Model
- Hybrid (2 days/week in office – Mondays & Tuesdays)
Compensation
- Salary: CAD 120,000 125,000
- Bonus: 12.5% annual bonus (up to 15% for highly senior candidates)
Why You'll Want This Opportunity
- 5 weeks of vacation (pro rated and accrued)
- Office closed between Christmas and New Year's
- Summer Fridays with 1:00 p.m. finish
- Annual bonus program
- Comprehensive benefits package
- RRSP matching after one year of service (up to 2.5%)
- Hybrid work model
- Long term career growth with a globally recognized retail organization
- Collaborative, innovative, and people first culture
About the Role
- Reporting to the Senior Director of Marketing, you'll lead the digital commercialization strategy across an international partner network.
- You'll oversee digital performance across multiple markets while partnering closely with marketing, IT, sales, ecommerce, and franchise teams.
- You'll also mentor a Digital Media Specialist while helping build digital capabilities across partner markets.
What You'll Be Doing
- Develop and execute digital commercialization strategies that drive ecommerce growth across international markets.
- Lead initiatives focused on customer acquisition, retention, conversion optimization, and customer lifetime value.
- Manage digital marketing performance across paid media, paid social, CRM, SEO, ecommerce, and digital experience.
- Monitor KPIs, revenue forecasts, ROI, traffic performance, and marketing scorecards.
- Partner with cross functional teams including Marketing, IT, Sales, Operations, Ecommerce, and Account Management.
- Support global campaign planning, digital transformation initiatives, and omnichannel growth.
- Collaborate with agencies and external partners to optimize marketing investments.
- Create digital governance frameworks, best practices, playbooks, and training materials for partner markets.
- Support UX improvements, ecommerce merchandising, experimentation, personalization, and A/B testing initiatives.
- Coach and mentor team members while fostering a collaborative, accountable culture.
What We're Looking For
- 7–10+ years of progressive digital marketing and ecommerce experience.
- 2–3 years of leadership or people management experience.
- Strong experience within fashion, retail, ecommerce, beauty, lifestyle, apparel, accessories, or similar consumer brands.
- Proven success growing online revenue through performance marketing and digital commercialization.
- Strong expertise in: Google Ads, Paid Media & Paid Social, Google Analytics, CRM & Email Marketing, Marketing Automation, SEO, Ecommerce strategy, Conversion Rate Optimization (CRO).
- Experience working with agencies and managing external marketing partners.
- Excellent analytical skills with the ability to interpret performance data and make strategic recommendations.
- Experience collaborating with international stakeholders and franchise partners.
- Strong communication, leadership, and project management skills.
- Strategic thinker who is equally comfortable rolling up their sleeves and executing.
Nice to Have
- Shopify experience
- Klaviyo experience
- Looker or other dashboarding/reporting tools
- Franchise or multi market retail experience
We're looking for someone who is
- An energetic, outgoing relationship builder.
- Comfortable presenting ideas and influencing stakeholders.
- Commercially minded with a strong understanding of ecommerce growth.
- Analytical and data driven.
- Strategic while remaining highly hands on.
- Passionate about digital innovation and improving the online customer journey.
- Comfortable balancing multiple priorities across global markets.
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