Digital Marketing Manager
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Key skills for this role
About the Role
Emirates Palace Mandarin Oriental, Abu Dhabi is looking for a Digital Marketing Manager to develop and implement digital marketing strategies for the luxury hotel. The role involves managing online presence, social media, paid campaigns, and e-commerce opportunities.
Key Skills for This Role
Responsibilities
- Enhance the hotel’s marketing and sales efforts via all e commerce opportunities
- Increase the digital marketing engagement of the hotel and meet KPIs
- Ensure compliance with corporate identity guidelines on the MO.com website
- Be the guardian of the hotel's digital media platforms
- Manage the hotels various social media strategies and executions
- Plan, execute, and optimize social media paid campaigns while overseeing organic content creation
- Propose and develop digital media campaigns for brand building and tactical offers
- Strategize and execute 360 digital marketing campaigns to promote various revenue streams
- Manage and lead digital marketing execution with appointed agencies
- Coordinate direct marketing with business partners
Requirements
- Degree holder in Marketing or e Commerce Management or related discipline
- At least 10 years solid experience in similar capacity, preferably in luxury hospitality field
- Excellent communications skills, articulate and compelling communication style
- Ability to write clearly in a variety of communication settings and styles
- Creative and strategic skills to plan and execute digital content creation and execution
- Proven track record with project management skills
- Excellent analytical and strategic leadership skills
- Ability to work in a multicultural environment
- Strong proficiency in both verbal and written communication in English
Full Job Posting
About The Job
- Based at the Emirates Palace Mandarin Oriental, Abu Dhabi within the Sales & Marketing department, the Digital Marketing Manager is responsible for developing and implementing the digital marketing strategies to increase online presence and improve marketing and sales efforts of the hotel and other
- He/ she is also responsible for online content management, social media management, seeking online marketing opportunities and managing the company´s website and web traffic.
- The Digital Marketing Manager works closely with the commercial team, revenue, food & beverage, spa, rooms to develop and execute the digital and commercial activities.
- The Digital Marketing Manager reports to the Director of Marketing & Communications.
Key Responsibilities
- Enhance the hotel’s marketing and sales efforts via all e commerce opportunities.
- Increase the digital marketing engagement of the hotel and to meet the key performance indicators (KPIs) set by the corporate team and owners team.
- Ensure compliance with the corporate identity guidelines on the MO.com website.
- Be the guardian of the hotel's digital media platforms.
- Manage the hotels various social media strategies and executions.
- Plan, execute, and optimize social media paid campaigns while overseeing organic content creation.
- Propose and develop digital media campaign (for brand building and for tactical offers) to help achieve digital media exposure and to drive the revenue.
- Strategize and execute the 360 digital marketing campaigns to promote the various revenue streams of the hotel.
- Manage the lead the digital marketing execution with the appointed agencies for the performance marketing and social media marketing.
- Coordinate direct marketing with business partners.
- Promote marketing channels, including GDS and MO reservations.
- Market research & evaluate the online presence, including search engine optimization, partners, links, online promotions and premium partners’ website updates.
Qualifications
- Degree holder in Marketing or e Commerce Management or related discipline.
- At least 10 years solid experience in similar capacity, preferably in luxury hospitality field, resort experience will be a plus.
- Excellent communications skills, articulate and compelling communication style.
- Ability to write clearly in a variety of communication settings and styles, appropriate to relevant audiences.
- Creative and strategic skills to plan and executive the digital content creation and execution.
- Proven track record with project management skills.
- Capable of creative thinking, working with flair and imagination.
- Excellent analytical and strategic leadership skills to lead the digital marketing opportunities for the hotel.
- Ability to work in a multicultural environment and adapt to the needs of the commercial team.
- Better understanding of the hospitality industry and the commercial opportunities to drive total revenue management.
- Strong proficiency in both verbal and written communication in English.
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