Digital Marketing Account Manager
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Key skills for this role
About the Role
Blue Ray Printing seeks a Digital Marketing Account Manager to oversee customer accounts, drive upselling, and manage performance marketing campaigns. The role requires strong digital marketing knowledge (SEM, SEO, Display, Email, Social), account management experience, and proficiency in analytics tools.
Key Skills for This Role
Responsibilities
- Monitor and analyze competitive activities to assess any threat to customer engagement
- Oversee all projects related to assigned customers (Product Performance and engagement, especially with respect to digital media channels – SEO, SEM, Display, Email, Social, Affiliates)
- Monitor performance of products and services to help define action plans to hit KPIs and value growth of engagement
- Demonstrate clear understanding and mastery of the airline technology environment
- Develop a deep understanding of the technical and business challenges customers face to identify opportunities to upsell and increase ACV
- Work with Sales department to define upselling strategies and goals for existing customers
- Discuss opportunities for new products with Product Managers to develop products to meet customers’ challenges that might lead to upselling opportunities
- Oversee communication with the customer; escalate issues
- Critical review of account performance
- Communicate implemented initiatives; highlight deliveries to the customer
- Act as the primary point of contact for customers through the entire customer cycle and build relationships with heads of business, stakeholder departments, and partners to maximize long term revenue opportunities
- Manage customer expectations
Requirements
- Knowledge in performance marketing reporting tools (Google Data Studio, Google Ads, Tableau, Search Console, Advanced Web Rankings, etc)
- Account management experience and strong enthusiasm for sales and account growth
- Ownership mentality to independently develop and manage customer relationships
- Planning and analytical skills
- Strong performance digital marketing knowledge (SEM, SEO, Display, Email, Social)
- Experience with extensive knowledge of e commerce technology and analytics platforms (Google Analytics/Adobe Omniture)
- Excellent communication and internal coordination skills
- Strong attention to detail and clear communicator and listener, both in person and virtually
- Ability to deliver clear and compelling information to senior level and technical airline teams
- A logical, data driven mindset backed up by a creative and diligent approach to relationship building
- Proficiency in Excel, PowerPoint, Word
- Bachelor’s Degree, ideally in Marketing, Business, Economics or a related field
Full Job Posting
Job Summary
- Monitor and analyze competitive activities to assess any threat to customer engagement
- Oversee all projects related to assigned customers (Product Performance and engagement, especially with respect to digital media channels – SEO, SEM, Display, Email, Social, Affiliates)
- Monitor performance of products and services to help define action plans to hit KPIs and value growth of engagement
- Demonstrate clear understanding and mastery of the airline technology environment
Customer success and growth
- Develop a deep understanding of the technical and business challenges customers face to identify opportunities to upsell and increase ACV (Annual Contract Value) of products and services
- Works with Sales department to define upselling strategies and goals for existing customers
- Discuss opportunities for new products with Product Managers to develop products to meet customers’ challenges that might lead to upselling opportunities
Account management
- Oversee communication with the customer; escalate issues
- Critical review of account performance
- Communicate implemented initiatives; highlight deliveries to the customer
- Act as the primary point of contact for customers through the entire customer cycle and build relationships with heads of business, stakeholder departments, and partners to maximize long term revenue opportunities
- Manage customer expectations
- Be prepared to step in as needed on behalf of other specialized departments in isolated incidents of needed additional support, and maintain sufficient expertise and execution capabilities to do so
- Guide, review and ensure the quality of deliverables to the customer (presentations, analysis, assessments)
- Work closely with Customer Performance Director to staff projects according to customer needs and plan the execution of strategies and tasks
- Reports to the Customer Performance Director, with consistent communication with adjacent departments including Product Implementation, Product/Project Management, Data Analytics, Performance Marketing team, and partners
Required Qualification
- Knowledge in performance marketing reporting tools (Google Data Studio, Google Ads, Tableau, Search Console, Advanced Web Rankings, etc)
- Account management experience and strong enthusiasm for sales and account growth
- Ownership mentality to independently develop and manage customer relationships
- Planning and analytical skills
- Strong performance digital marketing knowledge (SEM, SEO, Display, Email, Social)
- Experience with extensive knowledge of e commerce technology and analytics platforms (Google Analytics/Adobe Omniture)
- Excellent communication and internal coordination skills
- Strong attention to detail and clear communicator and listener, both in person and virtually
- Ability to deliver clear and compelling information to senior level and technical airline teams
- A logical, data driven mindset backed up by a creative and diligent approach to relationship building
- Proficiency in Excel, PowerPoint, Word
- Bachelor’s Degree, ideally in Marketing, Business, Economics or a related field
Desired Qualification
- Experience with B2B SaaS and/or technology products
- Experience managing customers the travel and/or airline technology space
- Be able to communicate in Arabic or another MEA regional language
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