Digital Marketer – Premium Wellness Brand
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Key skills for this role
About the Role
A premium wellness and fitness brand in Abu Dhabi is hiring a hands-on Digital Marketer to take ownership of digital marketing across social media, paid ads, email marketing, CRM, content planning, and reporting.
Key Skills for This Role
Responsibilities
- Plan and execute marketing campaigns for launches, offers, workshops, events, community activations, and brand initiatives
- Develop content plans across organic social, paid ads, newsletters, CRM campaigns, and promotional materials
- Brief the Video Producer on campaign concepts, content requirements, creative direction, and deadlines
- Manage organic social media across Instagram, Facebook, and TikTok, including planning, scheduling, posting, and community engagement
- Create and adapt simple marketing assets using Canva, CapCut, and AI tools for social media, paid ads, newsletters, and campaign materials
- Manage and optimize paid campaigns across Meta Ads, TikTok Ads, and Google Ads to support bookings, package sales, lead generation, and client acquisition
- Create newsletters, manage email campaigns, support automated flows, segment audiences, and contribute to client retention initiatives
- Use existing marketing tools and systems to track performance, prepare weekly and monthly reports, and identify opportunities for improvement
- Support the promotion of events, workshops, brand collaborations, and community initiatives
- Work closely with senior leadership to align marketing activity with commercial priorities and growth targets
Requirements
- 2+ years of digital marketing experience in a B2C environment
- Hands on, proactive, and execution focused mindset
- Experience managing social media channels
- Experience with Meta Ads, TikTok Ads, and/or Google Ads
- Comfortable using Canva, CapCut, CRM systems, and AI marketing tools
- Strong understanding of content planning, campaign execution, and performance tracking
Full Job Posting
About the Role
- We are hiring for a client, a premium wellness and fitness brand based in Abu Dhabi.
- The company is known for its high quality studio experience, strong community, and focus on Reformer Pilates, yoga, strength training, and holistic wellness.
- The business is entering a growth phase and is now looking for a hands on Digital Marketer to take ownership of day to day digital marketing across social media, paid ads, email marketing, CRM, content planning, and reporting.
- This is a practical, execution focused marketing role for someone who can move fast, manage campaigns independently, and turn ideas into clear, engaging content.
- You will work closely with a dedicated Video Producer and take the lead on campaign planning, content direction, creative briefs, and channel distribution.
- You will report directly to senior leadership.
Key Responsibilities
- Plan and execute marketing campaigns for launches, offers, workshops, events, community activations, and brand initiatives.
- Develop content plans across organic social, paid ads, newsletters, CRM campaigns, and promotional materials.
- Brief the Video Producer on campaign concepts, content requirements, creative direction, and deadlines.
- Manage organic social media across Instagram, Facebook, and TikTok, including planning, scheduling, posting, and community engagement.
- Create and adapt simple marketing assets using Canva, CapCut, and AI tools for social media, paid ads, newsletters, and campaign materials.
- Manage and optimize paid campaigns across Meta Ads, TikTok Ads, and Google Ads to support bookings, package sales, lead generation, and client acquisition.
- Create newsletters, manage email campaigns, support automated flows, segment audiences, and contribute to client retention initiatives.
- Use the existing marketing tools and systems to track performance, prepare weekly and monthly reports, and identify opportunities for improvement.
- Support the promotion of events, workshops, brand collaborations, and community initiatives.
- Work closely with senior leadership to align marketing activity with commercial priorities and growth targets.
What We Are Looking For
- 2+ years of digital marketing experience in a B2C environment.
- Hands on, proactive, and execution focused mindset.
- Strong ownership and ability to work independently.
- Experience managing social media channels.
- Experience with Meta Ads, TikTok Ads, and/or Google Ads.
- Comfortable using Canva, CapCut, CRM systems, and AI marketing tools.
- Strong understanding of content planning, campaign execution, and performance tracking.
- Interest in wellness, boutique fitness, lifestyle, hospitality, or community driven brands is a plus.
What the Client Offers
- Competitive salary package.
- Employment visa sponsorship.
- Medical health insurance in line with company policy.
- High impact role in a growing premium wellness brand.
- Collaborative and wellness driven team environment.
- Opportunity to grow with the company as it expands.
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