Digital Marketer

Overview

Job Type:** Full-time

Key Responsibilitiespaid Advertising Management

• Plan, launch, and optimize Google Ads campaigns including Search, Display, Remarketing, Performance Max, and YouTube Ads
• Create and manage Meta Ads campaigns across Facebook and Instagram
• Conduct keyword research, audience targeting, and competitor analysis
• Monitor campaign performance metrics such as CTR, CPC, CPL, CPA, and ROAS
• Perform A/B testing for ad creatives, headlines, audiences, and landing pages
• Manage advertising budgets efficiently to maximize ROI
• Prepare performance reports with insights and recommendations

Analytics & Reporting

• Track and analyze campaign performance using:
• Google Ads

• Google Search Console

• Measure lead quality, conversions, traffic performance, and campaign effectiveness
• Provide weekly and monthly performance reports
• Identify opportunities for optimization and growth

Seo & Website Support

• Support website optimization and basic SEO improvements
• Update metadata, keywords, and landing page content
• Coordinate with developers and designers to improve user experience and page performance
• Assist in improving website visibility and organic reach

Content & Marketing Coordination

• Work with designers and content creators to develop marketing creatives
• Support promotions, campaigns, launches, and seasonal marketing activities
• Ensure campaigns align with company branding and business objectives

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Proven experience in digital marketing or performance marketing
• Strong hands-on experience with:
• Google Ads

• Facebook & Instagram Ads

• Conversion tracking
• Audience targeting and remarketing

• Google Analytics 4

• Understanding of SEO and website optimization principles
• Strong analytical and reporting skills
• Good communication and coordination abilities
• Familiarity with WordPress or CMS platforms is an advantage

• Meta Blueprint Certification

• Experience in lead generation campaigns
• Knowledge of landing page optimization and conversion funnels

Key Skills

• Performance Marketing

• Paid Media Campaigns

• Lead Generation
• Campaign Optimization
• Digital Analytics

• ROI & ROAS Improvement

• SEO Fundamentals

• Data Analysis & Reporting

Application Question(S)

• How many years of experience do you have in Digital Marketing or Performance Marketing?
• Please mention one successful digital marketing campaign you managed and the results achieved