Digital Insights Manager
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Key skills for this role
About the Role
Fidelity Canada is seeking a Digital Insights Manager to lead digital marketing analytics and optimization. You will analyze campaign performance, build tracking capabilities, and collaborate with cross-functional teams to enhance customer experience and drive revenue.
Key Skills for This Role
Responsibilities
- Analyze campaign performance and data across multiple channels and websites
- Build tracking and reporting capabilities across digital marketing on site/app and external channels
- Create first party audiences across campaigns to drive optimization and media efficiency
- Collaborate with internal teams to create, standardize, and communicate measurement plans, dashboards, and reports
- Plan, execute, evaluate, and optimize A/B and multivariate tests
- Collaborate cross functionally with stakeholders to influence digital strategy
- Guide the development of new digital experiences and products
- Identify trends in a timely manner to stay ahead of competitors
- Partner with business leaders and teams including technology, analytics, advertising, info security, compliance, and legal
- Execute end to end campaigns using data driven approaches for lead generation and advertising efficiency
- Advise and assist Marketing teams on automation, digital execution, and AI related projects
- Conduct ongoing research into digital trends to ensure market leading digital strategy
Requirements
- Completed University Degree, preferably in technology, analytics, marketing, or equivalent experience
- 5+ years of demonstrated experience in a digital insights, digital analytics, or data science role
- Experience in Adobe Analytics, Target and Adobe Experience Platform
- Experience with A/B and multivariate testing techniques and tools (e.g., Optimizely, Adobe Target)
- Experience with data visualization tools: Tableau, Google Data Studio
- Robust analytical and Excel skills
- Familiarity with SQL is an asset
- Experience with tag management platforms (Ensighten, Adobe Launch) is an asset
- Experience with Decibel, Medallia, Salesforce, Snowflake, Marketo is an asset
- Certifications in Adobe Analytics, Target, CDPs or Audience Manager is an asset
- Deep understanding of digital analytics, web testing and personalization landscape
- Understanding of digital marketing and advertising landscape
Full Job Posting
Job Description
- You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.
- The work location for this role is 483 Bay Street in Toronto until approximately late 2026, then will change to the new Mississauga office at 3 Robert Speck Parkway.
- Current work authorization for Canada is required for all openings.
Who We Are
- At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years.
- We offer individuals and institutions a range of trusted investment portfolios and services.
- As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.
What You’ll Do
- Analyzing campaign performance and data across multiple channels and our websites throughout the organization.
- Build tracking and reporting capabilities and processes across digital marketing on site/app, and external channels including paid search, paid meta, social, programmatic email, and organic media.
- Create first party audiences across campaigns to drive campaign optimization and media efficiency.
- Collaborate with internal teams to create, standardize, interpret and communicate measurement plans, dashboards, reports and visualizations.
- Collaborate with internal teams to plan, execute, evaluate, optimize impactful A/B and multivariate tests.
- Collaborating cross functionally with stakeholders to influence digital strategy.
- Guiding the development of new digital experiences and products.
- Identifying trends in a timely matter to be a step ahead of competitors.
- Partner closely with business leaders and other teams including technology teams, analytics, advertising, info security, compliance, and legal teams.
- End to end campaign execution and support using data driven approaches to drive lead generation and driving advertising efficiency.
- Advising and assisting Marketing teams on automation, digital execution, and A.I. related projects.
- Conducting ongoing research into digital trends in the industry to ensure Fidelity Canada is pursuing a market leading digital strategy.
What We’re Looking For
- Completed University Degree, preferably with a focus on technology, analytics, Marketing, or equivalent experience.
- 5+ years of demonstrated experience in a digital insights, digital analytics, or data science role.
- Experience in Adobe analytics, Target and Adobe Experience Platform.
- Experience with A/B and multivariate testing techniques, best practices and tools (i.e., Optimizely, Adobe Target).
- Experience with data visualization tools: Tableau, Google Data Studio.
- Robust analytical and excel skills; Familiarity with SQL is an asset.
- Experience with tag management platforms, such as Ensighten and Adobe launch is an asset.
- Experience/ basic knowledge of Decibel, Medallia, Salesforce, Snowflake and Marketo is an asset.
The Skills You Bring
- Certifications in Adobe analytics, Target, CDPs or Audience Manager is an asset.
- Deep understanding of digital analytics, web testing and personalization scape.
- Understanding of digital marketing and advertising landscape.
- Understanding of 1st, 2nd, and 3rd party data landscape and how it can drive marketing strategy.
- Understanding and experience with digital marketing strategies including SEO & SEM, personalization, targeting, and segmentation.
- Knowledge of Project management, planning, testing and organizational skills is a preferred.
- Experience working with data layers, analytics and data architecture is preferred.
- Previous experience in digital implementation projects and managing Martech integrations.
- Familiarity of big data environments, databases, JSON objects, Java script and regular expression is a asset.
- Strong verbal and written communication skills with ability to present complex information in understandable way to all levels of the organization.
Total Rewards That Reflect Your Impact
- Base Salary and Discretionary Performance Bonus: Total annual cash compensation (base salary plus target bonus) ranges from CAD 117,000 to CAD 129,000, based on experience and qualifications.
- RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required.
- Flexible working arrangements 100% remote, hybrid, and in office options.
- Comprehensive health benefits that start on your first day, with 100% employer paid premiums, including up to CAD 6000 annually for mental health services and therapy.
- Parental leave top up to 100% of your salary for a period of 25 weeks.
- Up to CAD 650 for home office equipment.
- Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice.
- Diversity and inclusion programs, including an active network of Employee Resource Groups.
- Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation.
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