Digital Creative Manager (Food & Beverage)
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Key skills for this role
About the Role
Responsible for developing and executing creative digital marketing strategies that enhance brand awareness, customer engagement, and sales across all Food & Beverage outlets.
Key Skills for This Role
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Job Summary
Responsible for developing and executing creative digital marketing strategies that enhance brand awareness, customer engagement, and sales across all Food & Beverage outlets.
This role oversees digital content creation, social media campaigns, branding, graphic design, photography, videography, and online advertising to ensure a consistent and compelling brand presence.
Creative Strategy & Brand Management
- Develop and implement creative digital marketing strategies aligned with business objectives.
- Maintain brand consistency across all digital platforms and marketing materials.
- Create innovative campaigns to promote restaurant offerings, special events, seasonal promotions, and new product launches.
- Ensure all creative content reflects the brand identity and target audience
Content Creation & Digital Marketing
- Plan, create, and manage engaging content for social media, websites, email marketing, and digital advertisements.
- Oversee photography, videography, graphic design, and content production for F&B outlets.
- Coordinate content calendars and campaign schedules.
- Monitor digital trends and recommend new creative approaches to improve engagement.
Social Media Management
- Manage and grow social media platforms including Instagram, Facebook, TikTok, LinkedIn, and other relevant channels.
- Develop social media campaigns to increase followers, engagement, and customer loyalty.
- Monitor customer interactions and ensure timely responses to comments and messages.
Website & Online Presence
- Manage website content, updates, and promotional landing pages.
- Optimize digital content for SEO and user experience.
- Coordinate with web developers and external agencies when necessary.
Campaign Performance & Analytics
- Track and analyze digital marketing performance metrics.
- Prepare regular reports on campaign effectiveness, engagement, reach, and ROI.
- Use data insights to improve future marketing initiatives.
Team & Vendor Management
- Lead and mentor designers, content creators, photographers, and social media specialists.
- Coordinate with external agencies, influencers, and media partners.
- Manage creative budgets and ensure projects are delivered on time and within budget.
Qualifications & Requirements
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
- 8+ years of experience in digital marketing, creative management, or brand marketing, preferably within the F&B, hospitality, or retail industry.
- Strong knowledge of social media marketing, content strategy, SEO, and digital advertising.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and content management systems.
- Experience with Meta Ads Manager, Google Analytics, and other digital marketing tools.
- Excellent leadership, project management, and communication skills.
- Strong creative vision with attention to detail.
Key Performance Indicators (Kpis)
- Growth in social media engagement and followers.
- Increase in online sales, reservations, or customer inquiries.
- Campaign ROI and conversion rates.
- Brand awareness and digital reach.
- Website traffic and SEO performance.
- Timely delivery of marketing campaigns and creative projects.
Application Question(S)
- Total work experience as a Creative Manager (Food & Beverage)?
- What is your nationality?
- How much is your expected salary?
- You can join immediately?
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